Job Title

The marketing Lead will handle entire marketing function will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth.Brand Strategy & Development- Define and evolve the company's brand positioning, visual identity to differentiate in the market. - Develop and maintain comprehensive brand guidelines ensuring consistency across all touchpoints - Create compelling brand narratives that resonate with target audiences and reflect our values - Lead rebranding initiatives as the company scales and evolvesMarketing Strategy & Execution- Develop and implement integrated marketing strategies aligned with business objectives - Lead digital marketing efforts email marketing, and content marketing - Drive customer acquisition and retention strategies with measurable ROI - Manage marketing budget allocation across channels for optimal performance. - Driving the ATL & BTL marketing activities implementation. - Responsible for the online revenue.Team Leadership & Development- Build, mentor, and manage a high-performing marketing team - Foster a culture of creativity, data-driven decision-making, and continuous improvement - Coordinate with external agencies, vendors, and creative partnersCustomer Experience & Insights- Develop deep understanding of customer personas, behaviours, and preferences - Leverage customer insights to inform marketing strategies and brand positioning - Oversee customer journey mapping and optimize touchpoints for engagement - Monitor market trends, competitor activities, and industry developmentsPartnerships & Collaborations- Establish and track key marketing metrics and KPIs - Use data analytics to optimize marketing spend and improve conversion ratesQualificationBachelor/master’s degree. 10+ years’ experience.Skills- Strong strategic thinking with ability to translate vision into actionable plans - Excellent brand storytelling and creative direction capabilities - Deep understanding of digital marketing channels - Proficiency in marketing analytics tools and data interpretation - Strong leadership and team management skillsCTC Budget : 35-40L