Job Title

We are seeking an innovative and strategic thinker to join our team as Chief Manager/Deputy GM – Product and Marketing. This role is pivotal in developing and driving the strategic vision for our event intellectual properties (IP) across B2B and B2C segments. The ideal candidate will have 8-10 years of experience in event IP concept and strategy development, with a strong focus on monetization and partnership with sales teams to maximize revenue potential.Key Responsibilities:1. Event IP Concept and Strategy Development- Develop innovative and scalable concepts for Sports IPs, ensuring alignment with organizational goals and market trends. - Redesign existing IPs to enhance relevance, revenue, and profitability. - Collaborate with Brand and Editorial teams to design new, impactful IPs beyond the existing portfolio.2. Sales Enablement and Monetization- Partner with sales teams to identify advertiser needs and create bespoke IPs and experiential solutions. - Support sales teams with compelling pitch decks, concept notes, and presentations to secure sponsorships and partnerships for brand led IPs3. Market Analysis and Value Proposition Development- Conduct market research to identify emerging trends, audience preferences, and competitive benchmarks to inform IP strategies. - Define clear value propositions and differentiation strategies for all event IPs. - Monitor performance metrics and audience feedback to refine and enhance IP strategies.4. Collaboration and Stakeholder Management- Act as the go-to resource for stakeholders, providing strategic guidance on IP monetization and experiential solutions. - Serve as the bridge between brand teams and sales teams, ensuring that concepts align with monetization goals.Qualifications:Experience:- 8-10 years of experience in Sports IP, strategy, and/or marketing, with a strong focus on monetization.Skills:- Deep understanding of Sports events development and audience engagement strategies. - Proven ability to develop high-impact marketing and monetization strategies for events. - Strong collaboration and interpersonal skills to work seamlessly with sales and creative teams. - Exceptional communication skills, with expertise in creating persuasive pitch decks and concept notes. - Analytical mindset to assess market trends and evaluate IP performance.Education:- Bachelor’s or Master’s degree in Marketing, Business, Event Management, or a related field.Why Join Us?This role offers the unique opportunity to shape the future of experiential and Sports IPs for Times Sports (Via ToI, TIMS & Languages). You will play a critical role in driving revenue growth, scaling innovative IPs, and creating meaningful partnerships that redefine the experiential landscape.Reporting to: National Sports HeadLocation: Mumbai