Job Title

ROLE SUMMARYYou will manage, grow, and evolve multiple social media accounts. Your job is to understand each platform deeply, research content trends, build ideas, plan aesthetics, execute platform-centric content, and grow the community. You are responsible for DMs, comments, stories, content calendars, and overall account growth.This role is for someone who thinks like a creator + strategist + community builder.KEY RESPONSIBILITIES1. Account Growth & Strategy- Plan growth strategies for each platform (Instagram, YouTube, LinkedIn, Facebook). - Understand platform algorithms and adapt content accordingly. - Set monthly growth goals and work backwards with clear actions. - Identify new content formats, hooks, and style shifts to accelerate growth.2. Content Research & Ideas- Research industry trends, competitor content, viral formats, and creator strategies. - Build platform-centric content ideas for reels, carousels, shorts, stories, and LinkedIn posts. - Share creative directions with designers, editors, and content writers. - Maintain an ongoing content idea bank for each brand.3. Feed Aesthetics & Brand Identity- Plan & maintain the visual identity of the feed (colours, layout, style, tone). - Ensure the grid looks premium, consistent, and on-brand. - Recommend adjustments for improving the brand's social presence.4. Content Planning & Calendar- Create monthly social media calendars across all platforms. - Align with design, content, and editing teams for smooth execution. - Ensure that every post is uploaded on time. - Maintain content pipelines on Zoho Projects.5. Community Building & Engagement- Reply to all DMs across accounts. - Respond to comments and maintain an active conversation with followers. - DM potential leads, influencers, and collaborators based on strategy. - Build a real community, not just followers. - Make the page feel alive, responsive, and human.6. Daily Story Execution- Keep Instagram stories active every single day. - Share updates, BTS, reposts, trending formats, polls, Q&A, product features, and client activities.7. Account Management- Track insights: reach, engagement, saves, shares, growth patterns. - Recognise what’s working and scale it. - Report weekly progress with clear action steps.REQUIRED SKILLS- Deep understanding of Instagram, YouTube Shorts, LinkedIn, and trending content formats. - Strong content research skills. - Aesthetic sense for feed planning. - Excellent English writing & communication. - Fast execution + strong follow-up habits. - Ability to think creatively and strategically. - Experience in managing 5–10 accounts simultaneously.WHO WILL FIT THIS ROLE- Loves social media and knows it inside out. - Thinks like a creator, not just a coordinator. - Obsessed with growth metrics and community engagement. - Has strong taste and a good eye for aesthetics. - Energetic, organised, proactive, and ideas-driven.GOAL OF THIS ROLE- Grow every social media account you handle. - Build stronger communities. - Increase engagement. - Create platform-perfect content. - Make the brand stand out.