Job Title

About the Company: Smart Food Safe is a SAAS-based software company transforming food safety and quality management through innovative digital solutions. Our platform empowers food businesses to streamline compliance with global standards, automate audits, manage documentation, and enhance operational efficiency. We are committed to leveraging cutting-edge technology to help clients achieve certifications like GFSI, reduce risks, and drive continuous improvement. Join us in shaping the future of food safety with smarter, simpler, and more sustainable solutions.Job description: We are seeking a strategic, creative, and highly organizedMarketing Manager with strong brand-building expertiseto lead our brand development, market positioning, and competitive differentiation. This is afull-time onsite role , ideal for someone who thrives in a collaborative, fast-paced environment and wants to build a strong B2B SaaS brand from the ground up.Key ResponsibilitiesBrand Strategy & PositioningDevelop and execute a cohesivebrand strategyaligned with company vision and growth goals. Own and refine brand identity, messaging architecture, tone of voice, and visual guidelines. Conductcompetitor analysis and category benchmarkingto sharpen positioning and uncover brand opportunities. Ensure brand consistency across product, sales, marketing, website, and all customer-facing channels. Integrated Marketing & CampaignsPlan and execute integrated, brand-led marketing campaigns that elevate awareness and preference. Work closely with content, design, product marketing, and sales teams to bring brand narratives to life. Ensure consistent brand communication throughout the customer lifecycle. Content & Thought LeadershipDevelop the content strategy that supports storytelling through case studies, blogs, videos, webinars, and whitepapers. Drive thought-leadership initiatives to position the company as an industry influencer. Collaborate with subject-matter experts to produce high-quality, brand-aligned content. Internal Brand ChampionAct as the guardian of brand guidelines within the organization. Conduct brand training sessions and ensure teams adopt the brand identity effectively. Support internal brand culture initiatives in collaboration with leadership. Market Insights, Research & Competitive IntelligenceLead customer, market, andcompetitor researchto analyze brand perception and messaging effectiveness. Track competitor strategies, content, and campaigns, translating findings into actionable insights. Identify opportunities for differentiation, category creation, or improved positioning. Event & Community MarketingPlan and manage participation in industry events, conferences, and brand-building sponsorships. Develop community engagement and partnership programs to strengthen brand presence. RequirementsMust-Have3–6 years of experienceinbrand marketing ,product marketing , orstrategic marketing , ideally in B2B SaaS. Strong understanding ofbrand strategy, storytelling, positioning, and competitor analysis . Demonstrated experience in managing integrated, multi-channel brand campaigns (beyond just digital). Excellent communication, writing, and presentation skills. Strong project management abilities and cross-functional collaboration experience. Ability to workonsiteand collaborate in a team-driven environment. Nice-to-HaveExperience in a high-growth SaaS or tech environment. Familiarity with product marketing frameworks (personas, positioning, value propositions). Exposure to demand generation approaches. Experience working closely with creative and design teams. What We OfferOpportunity to build and shape a growing SaaS brand. Collaborative and innovativeonsitework environment. Competitive salary and benefits. High ownership and direct impact on brand and business growth.Industry Software DevelopmentEmployment Type Full-time