Job Title

Position Name : Senior Manager – Community MarketingPurpose of the positionThe Community Manager at TATA Motors plays a pivotal role in fostering community engagement both offline and digitally, crafting personalized experiences for each customer /member, and spearheading loyalty programs aimed at enhancing customer retention and advocacy. This position is essential for nurturing a vibrant community at TATA.ev, facilitating referrals, driving repurchases, and fostering positive word-of-mouth marketing. The role is vital in nurturing a robust community at TATA.ev, ensuring active customer engagement, and fostering brand advocacyDimensions of the position- Customer Engagement Program management: Both offline and digital engagement initiatives- Loyalty Program Management (including Referral Program Management)- Event Management: Planning, organizing, and executingKey Responsibility & Key Tasks Measures1 Customer Engagement Program and Loyalty Program Management- Enrolling customers into the program and managing backend operations - Managing updates and maintenance of the program portal. - Collaborating with agencies to steer program management effectively. - Managing budgets and finances related to the program. - Developing and implementing a robust loyalty program to engage and reward customers. - Devising strategies to engage community members - Utilizing the loyalty program for customer retention and upselling opportunities - Digitizing the loyalty program and integrating with other business units such as After Sales, Accessories, etc. - Plan and manage execution of events on weekends and at various locations, ensuring end-to-end event management, liaison with the sales team, and ensuring social media coverage2 Referral Program Management- Rolling out communication for the referral program. - Updating digital interface portals for program management. - Onboarding brands to offer their products and services as benefits. - Steering agencies managing the program and managing associated budgets - Conducting training sessions for the sales team regarding the programEducation: Full Time MBA in MarketingExperience : 5 - 10 Years