Job Title

Key Responsibilities1. Product Marketing & GTM- Lead go-to-market strategy for new programs, product features, and AI-powered journeys across NIIT Digital & BFSI. - Define and communicate product positioning, value proposition, and messaging that resonates with target segments. - Collaborate with Product, Design, and Sales to ensure consistent narrative across landing pages, lead journeys, and CRM. - Drive adoption and engagement metrics for launched features or courses, tying them to business outcomes.2. Performance Marketing & Funnel Efficiency- Partner with the Performance Marketing team to lower CAC while improving lead quality and conversion. - Identify and plug funnel drop-offs using behavioral data and CRO tactics (A/B testing, heatmaps, user session insights). - Align marketing campaigns with product flows to create a seamless top-to-bottom funnel experience. - Define attribution frameworks and ensure clean data capture across platforms (GA4, Meritto, Power Bi, etc.).3. SEO, AEO & Organic Growth- Own organic growth strategy with focus on both Search Engine Optimization and Answer Engine Optimization (AEO) for AI-driven platforms like ChatGPT, Gemini, and Perplexity. - Build topical authority across priority domains (AI, Data Science, Digital Marketing, BFSI, etc.). - Improve discoverability, click-through, and engagement through structured content, schema, and conversational SEO. - Monitor keyword rankings, content performance, and intent coverage to fuel sustained organic growth.4. Mid-Funnel & Product Experimentation- Lead mid-funnel optimization initiatives, from landing pages and program detail pages to lead nurturing journeys. - Partner with Tech and Product teams to test new UI flows, onboarding logic, and contextual nudges that improve conversion. - Translate marketing insights into product hypotheses and validate through experiments. - Leverage AI tools to personalize user journeys and content recommendations based on behavior and intent.5. Project Management & Cross-Functional Alignment- Manage end-to-end project timelines across GTM, website changes, and marketing-product integration. - Collaborate with internal and external teams (Performance, SEO, Tech, Creative, Product) to ensure timely delivery. - Build structured documentation, from Gantt charts to post-launch reports, for visibility and accountability. - Drive alignment through regular reviews on funnel performance, AI experimentation, and lead quality outcomes.Qualifications- 5–10 years of experience in Product Marketing / Growth / Performance / Product Management, preferably in EdTech or SaaS. - Proven record of driving CAC reduction, V2L improvement, and mid-funnel performance uplift. - Deep understanding of SEO + AEO, conversion funnels, and AI-driven personalization. - Strong data skills , comfort with GA4, Data Studio, Looker, Search Atlas, or equivalent analytics stacks. - Experience with CRM and automation tools (e.g., Meritto, HubSpot, WebEngage). - Excellent storytelling and cross-functional communication skills. - Ability to translate product capabilities into compelling narratives and measurable growth outcomes.Key Success Metrics- Reduction in CAC / MCAC across digital funnels. - Increase in Visit-to-Lead (V2L) and Lead-to-Enrollment conversion. - Improvement in mid-funnel engagement (landing → lead → intent). - Growth in organic and AEO traffic share.