Job Title

About the RoleWe’re looking for a Performance Marketer with a sharp growth mindset and proven experience driving revenue at scale for D2C / e-commerce brands. You’ll own performance campaigns across Meta and Google Ads, managing full-funnel growth strategies to maximize efficiency, scale revenue, and enhance user acquisition and retention.If you’re passionate about data, experimentation, and ROI-led decision-making, this role gives you end-to-end ownership to shape how performance marketing drives business growth.Key Responsibilities1. Campaign Execution & Optimization- Plan, execute, and scale Meta (Facebook & Instagram) and Google Ads (Search, Shopping, YouTube, Display, PMax) campaigns across acquisition, retargeting, and retention funnels. - Continuously test, measure, and optimize campaigns for ROAS, CAC, and conversion rate improvements. - Run structured creative and audience testing to identify top-performing assets and high-intent cohorts. - Manage daily budgets, pacing, and scale decisions aligned with business goals and seasonal demand.2. Performance Analysis & Reporting- Track performance metrics (CTR, CVR, CAC, ROAS, AOV, LTV) and generate actionable insights. - Build and maintain performance dashboards using GA4, Meta Events Manager, and Looker Studio. - Analyze user journeys and drop-offs to identify optimization opportunities across landing pages and ad funnels. - Collaborate with the product and analytics teams to improve attribution accuracy and event tracking.3. Strategic Growth Ownership- Design scalable paid media frameworks for new product launches and monthly growth initiatives. - Partner with category and brand teams to translate business priorities into measurable performance outcomes. - Identify new growth channels, bidding models, and automation opportunities across Google and Meta ecosystems. - Develop and execute strategies for retargeting, cart recovery, and repeat purchase campaigns.4. Cross-functional Collaboration- Work closely with the creative and design teams to brief and iterate on ad creatives based on performance data. - Collaborate with the content, tech, and category teams to improve landing page experience and conversion rates. - Coordinate with marketing leadership on weekly revenue forecasting, performance reviews, and optimization plans.Key Requirements- 2+ years of hands-on experience managing Meta and Google Ads for D2C / e-commerce brands. - Proven ability to scale campaigns profitably with monthly budgets of 2CrL+. - Deep understanding of performance marketing metrics, funnel analytics, and attribution models. - Strong proficiency in GMC, GA4, Meta Ads Manager, Google Ads, and Looker Studio. - Data-first mindset with the ability to interpret numbers into actionable strategies. - Strong collaboration skills and comfort working cross-functionally in a fast-paced environment. - Prior exposure to Advantage+ Shopping Campaigns and Performance MaxNice to Have- Experience with Shopify, WooCommerce, or similar e-commerce platforms. - Understanding of CRO (Conversion Rate Optimization) and creative analysis metrics. - Interest or experience in health, wellness, or lifestyle consumer categories.What You’ll Get- Opportunity to own and scale performance marketing for a high-growth consumer brand. - Access to cutting-edge ad tech tools and first-party data insights. - A learning-focused culture with autonomy, experimentation, and measurable impact. - Work directly with leadership on shaping the brand’s growth roadmap.