About the jobRole OverviewAs the Digital Video Lead - Hindi, you will oversee video content creation, distribution, optimization, and performance across YouTube, Instagram, Facebook, X/Twitter, LinkedIn, OTT platforms, and emerging digital spaces. You will combine editorial strength with data-driven decision-making to deliver high-impact videos that resonate with diverse audiences.Key Responsibilities- Leadership & Strategy - Lead and mentor the digital video team, setting clear KPIs for audience growth, engagement, and monetization. - Develop and execute a multi-platform video content strategy aligned with editorial and brand goals. - Identify emerging platforms, formats, and trends to keep Republic Digital at the forefront of digital video innovation.- Content & Editorial - Oversee ideation, production, and publishing of videos tailored for each platform’s audience and format. - Ensure strong editorial judgment, relevance, and storytelling quality in all content. - Plan and coordinate coverage for breaking news, live events, and special projects across platforms.- Optimization & Growth - Implement best practices for SEO, metadata, hashtags, tagging, and audience targeting across platforms. - Use analytics and insights to refine content strategies, improve rankings, and increase reach. - Monitor competitor strategies and industry benchmarks to identify opportunities.- Compliance & Standards - Manage copyright compliance, platform policies, and Content ID systems where applicable. - Maintain brand voice, accuracy, and credibility across all digital video outputs.Qualifications- Experience: 12–14 years in digital video operations for a news/media organization, with multi-platform expertise. - Proven track record of scaling audience and achieving performance targets. - Strong editorial background with innovative content ideas for digital audiences. - Deep understanding of platform algorithms, formats, and audience behavior. - Experienced in leading creative and technical teams in a high-pressure environment.Skills & CompetenciesRequired:- Multi-platform SEO & optimization skills - Social media publishing and scheduling tools - Video analytics and performance tracking - Live event coverage and digital-first storytelling - Team leadership and project managementPreferred:- Experience with OTT and short-form content formats - Cross-platform marketing and paid promotion strategies - Visual branding and thumbnail optimizationWhat We Offer- Competitive compensation package - Excellent career growth opportunities - Health insurance and benefits - Energetic, collaborative, and fast-paced newsroom environment
Job Title
Hindi Videos (Digital)