Title: Product Marketing ManagerAbout Us:Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits, and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.Role Overview:As a Product Marketing Manager at Setu, you'll bridge product development and market success. Your mission is to understand our products deeply, craft compelling messaging, drive go-to-market strategies, and build thought leadership that strengthens Setu’s presence in the fintech ecosystem.Key Responsibilities:- Product Mastery: Understand product features, benefits, differentiators, and market fit. - Market & Competitor Insights: Conduct competitive analysis, market research, and regulatory landscape mapping. - Messaging & Positioning: Develop clear, differentiated messaging and positioning for all products across the sales funnel. - Go-to-Market Execution: Plan and execute product launches in collaboration with marketing, sales, and product teams. - Lead Generation & Funnel Movement: Drive product-led growth and funnel progression from 0–1. - Thought Leadership & Awareness: Collaborate with D91 Labs and marketing to create content, campaigns, webinars, and initiatives that position Setu as a fintech thought leader. - Regulatory & Partner Engagement: Build relationships with regulatory bodies and key partners to amplify awareness and credibility. - Social Proof Creation: Develop case studies, success stories, and references to validate product value. - Cross-Functional Influence: Act as the product voice across teams, ensuring alignment and impact.Ideal Candidate:- 1–2 years of product marketing experience, preferably in fintech, B2B SaaS, or high-growth startups. - Strong understanding of AI-first product strategies. - Excellent storytelling, communication, and collaboration skills. - Analytical mindset and data-driven decision-making. - Ability to engage cross-functionally and influence stakeholders.Why Join Setu:Be part of a fast-growing fintech company where your work directly impacts the future of digital finance in India. Shape thought leadership, social proof, and GTM strategies while leveraging AI-first tools for maximum impact.
Job Title
Product Marketing Manager