Job Title

Brands: Ash and Eden | Playa Lucila | Celina MoonCompany: BeOne IncReporting to: Garima Bhat, Managing Partner, BeOne, Group CEO Teams with - Ritcha Julka- Partner- Business development - BeOne US, Raman- Supply Chain operations manager - BeOne Connects with - Varun Manohar, Partner, Steele  Job DescriptionDirects & manages the design function to ensure business & brand objectives. Creates designs that are saleable, producable, and profitableThe role involves directing and managing three distinct womenswear brands—Ash and Eden (modern & elevated artisanal wear), Playa Lucila (beach to street wear), and Celina Moon (everyday wear for the modern woman). Key ResponsibilitiesSales and gross margin objectives for each brand - jointly held with business development and operations Customer satisfaction - and customer growth Team development, engagement and growth  Key Performance Indicators Design Strategy & LeadershipDrive the triad: Designs that Sell, Designs that are Profitable, and Designs that are ProducibleEstablishes a clear and repeatable process for creative decision-making that links design development with communication,  production, profitability, and brand goals.Leads the seasonal creative concepting across brands through co-creation, moodboarding, and trend synthesis adapted to each brand’s identity.Drives collaborative ideation, ensuring all designs support sustainable and responsible fashion practices.Partner closely with the Buyers to finalize SKU plans for each collection Customer Growth Ensuring the brands grow in market share. Grow customers aligned to strategy - BUBO - customised to retailersTeam Development & LeadershipManages and mentors an agile design team including fabric specialists and freelance co-designers across geographies.Sets clear goals, fosters creative excellence, and navigates team dynamics through proactive conflict resolution.Process ExcellenceUnderstand the selling calendar of various retailers and align the design calendar and the design process to maximise sellability Hold the design process from conception to customisation Ensures an efficient workflow from design to sample approval with strict adherence to timelines and budgets.Implements digital and physical systems to streamline collection planning and development.Lead the design calendar and ensure timely delivery of tech packs, print artworks, BOMs, and fit approvalsProduct Innovation & Quality AssuranceBuilds quality checkpoints throughout the design process to uphold brand fit standards, aesthetic integrity, and production feasibility.Champions innovation in core silhouettes, functional trims, and low-waste patternmaking techniques.Financial Sustainability & Merchandise AlignmentPartners with merchandising to ensure each design is profitable, utilizes core fabrics, and supports efficient inventory management.Aligns product creation with pricing strategy, ensuring margin targets are met without compromising design vision.Communication Holding the brand language across all communication to customers across touch points Brand communication that will enhance the product experienceProduct DevelopmentOversees the timely delivery of high-quality CADs & samples, ensuring each piece meets both creative and commercial benchmarks.Works closely with vendors to uphold the integrity of original designs while adapting for manufacturability. Design AnalyticsIdentifying opportunities for re-cuts based on analysing sales data.Monitoring weekly sales data across all brandsGenerating design insights for designers based on sales data.What categories, bodies, colors, prints, value addition techniques that work and do not workIdentifying product gaps based on sales interactions. Technical Acumen Adobe Creative Suite | CLO3D | PLM Tools | Excel | Project Task  Management Tools  | Google WorkspaceLocation : NoidaSalary: 16-18LPA