Job Title

Role Summary:Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching Investment & Trading platform – Dhan (Since then, we've built and scaled other products such as Upsurge, Filter Coffee and ScanX.Raise AI is a new business unit carved out to build AI-first products in financial services in India. fuzz (is our flagship product, along with a bunch of internal products used daily across Raise group of companies.As a Product & Growth Marketer at fuzz, you will drive the success of this brand and product by crafting compelling narratives, accelerating feature adoption, and ensuring consistent messaging across channels. You will play a key role in differentiating Raise’s AI capabilities in a competitive fintech market, building a unified voice with external partners like cloud providers, and closing the feedback loop into Product. A strong focus on SEO and organic growth will also be critical as you help scale our AI-led initiatives for traders, investors, finance professionals, learners and enthusiasts.If you are someone who is passionate about financial services, fintech products in India as well as AI, wherein you feel the customers should get the best possible experience, then you are looking at the place where you should apply.Key Responsibilities:Positioning & Messaging: Craft crisp, compelling messaging for each AI-driven feature or product.Go-To-Market Execution: Own the end-to-end launch process for new products and feature rollouts, internal enablement to external campaigns.Content Factory: Create and manage high-quality marketing assets like pitch decks, battle cards, one-pagers, blogs, demo videos, and explainer content.SEO & Growth Content: Own and execute the AI SEO roadmap including keyword gap analysis, on-page optimization, backlink strategies, and schema enhancements.Persona & Journey Mapping: Deeply understand the journeys of our key users, traders, investors, finance professionals, learners and enthusiasts, and map content and campaigns accordingly.Market & Competitive Intelligence: Stay on top of fintech + AI trends, publishing quarterly market briefs and win-loss insights.Analytics & Adoption: Measure and report on campaign ROI, user adoption of AI features, and brand impact using tools like GA, Amplitude, or Looker.Community & Thought Leadership: Drive visibility through AI events, co-authored cloud partner content, conferences, podcasts, and roundtables.What We’re Looking For2–3 years in B2B/B2C product marketing, including at least one successful AI or data-led product launch.Exceptional storytelling and copywriting skills, especially in finance + technology domainsExperience in managing product launches with cross-functional teamsStrong understanding of persona research and voice-of-customer interviewsData-driven mindset with hands-on experience in tools like Google Analytics, Amplitude, Looker, or similarDeep familiarity with SEO best practices, content optimization, and organic growth strategies in PLG environmentsStrong collaboration skills across Product, Engineering, Legal, and GTM teamsExposure to PLG SaaS motion and understanding of SEBI/RBI/AI regulatory frameworksBasic prompt engineering skills to build demos or internal toolsExperience with PR, media, and analyst relationsMaintains a personal content platform (e.g., blog, newsletter, LinkedIn presence)Bachelor’s degree in Engineering, Finance, Economics, or Marketing; MBA or Product Marketing certification is a plusMinimum 1–2 years in fintech or tech marketing with a demonstrable GenAI project portfolioLocation: Goregaon West, MumbaiApply NowIf you believe in making great first impressions and enjoy being at the center of workplace energy, we’d love to hear from you.