Job Title

About UsTresVista is a global enterprise whose business model is built to deliver enduring value. TresVista combines best practices, technology-enabled execution, and industry-leading talent to drive meaningful results. By integrating advisory capabilities with scalable delivery, TresVista helps clients operate smarter and grow stronger. TresVista's services include investment diligence, industry research, valuation, fund administration, accounting, and data analytics.About the RoleThe B2B Lead Generation Specialist within the Marketing and Corporate Communication (MCC) team plays a pivotal role in driving qualified pipeline growth through targeted outreach to Private Equity (PE) firms, Venture Capital (VC) firms, PE-backed companies, and investment professionals. This role designs and executes compliant, technically accurate campaigns that resonate with decision-makers, leveraging LinkedIn outreach, email automation, and CRM management. It requires a strong understanding of financial services and investment ecosystems, combined with data-driven insights and creative problem-solving to craft personalized engagement strategies that convert high-value prospects. The position collaborates closely with marketing leadership and cross-functional teams to align lead generation efforts with business objectives, support revenue goals, and integrate emerging technologies for measurable impact.Key Role DeliverablesBuild and maintain verified prospect lists; ensure CRM accuracy and data hygieneDrive LinkedIn and email outreach to VC, PE, and investment professionalsQualify leads and hand over high-intent prospects with complete context to SalesSchedule meetings and nurture conversations to drive conversionsOptimize outreach strategies using analytics and performance insightsTrack and report campaign performance metrics, recommending improvements for future outreach strategiesOperational ResponsibilitiesDevelop and manage multi-step LinkedIn outreach campaigns using advanced automation tools (e.g., Sales Navigator, Apollo, Lemlist, Dripify, LinkedHelper), ensuring personalized engagement with the Management, and other key stakeholders in VC, PE, and investment firmsDrive engagement and optimize conversions by monitoring campaign performance, managing follow-ups, nurturing conversations, and scheduling meetings for sales teamsPlan and execute cold email campaigns tailored to financial decision-makers, including list segmentation, A/B testing, deliverability optimization, and drip sequences with value-driven content (case studies, insights, research assets), while ensuring compliance with CAN-SPAM, GDPR, and global outreach regulationsSource and build high-quality prospect lists from verified platforms such as Crunchbase, Pitchbook, Apollo, LinkedIn, and Dealroom, ensuring accurate segmentation and data integrityMaintain CRM hygiene and enrich prospect data through tagging, scoring, and updates (HubSpot, Salesforce, or Pipedrive), supported by in-depth research on industries, deal activities, and investment theses to target the right opportunitiesPrepare and present regular performance reports on campaign effectiveness and lead quality, tracking key metrics such as reply rates, meetings booked, SQL conversion rates, and overall pipeline contributionLeverage analytics to optimize outreach strategies, improving targeting, content relevance, and channel performance for higher engagement and conversionsCollaborate with content specialist in the marketing team to develop impactful outreach assets such as whitepapers, one-pagers, VC-focused messaging, and case studies that strengthen engagement with target audiencesDrive innovation in outbound strategies by identifying new channels, tools, and techniques, while staying informed on market trends in VC/PE and financial services to ensure relevance and effectivenessQualify leads based on ICP and lead scoring, and collaborate with Sales teams to hand over high-intent leads with complete context for conversionPrerequisitesExperience B2B outbound lead generation with a proven track record in financial services, targeting VC, PE, fintech, or investment bankingProficiency in LinkedIn outreach tools (e.g., Sales Navigator, Apollo) with hands-on experience in cold email automation, multi-step drip campaigns, and CRM platforms (HubSpot, Salesforce, Pipedrive)Familiarity with marketing automation platforms such as HubSpot, Marketo, Outplay, Apollo, and Lemlist for campaign execution and optimizationFamiliarity with VC/PE terminology, deal cycles, capital markets, and fundraising processesAbility to analyze investment theses, deal activity, and industry trends, with knowledge of CAN-SPAM, GDPR, and global outreach regulationsStrong copywriting for financial decision-makers, excellent research, analytical, and communication skills; ability to manage multiple campaigns independentlyExperience with Account-Based Marketing (ABM) and marketing automation platforms (HubSpot, Marketo, Outplay)Experience3-5 years of experience in B2B outbound lead generation within financial services.EducationBachelor’s degree in Marketing, Business, Finance, or related field; MBA or certifications in Digital Marketing, CRM, or Lead Generation tools preferred.CompensationThe compensation structure will be as per industry standards.