Job Title

Location: Pan IndiaJob Type: Contract/FreelancerExp: 5+ yrsNotice: ImmediateInterview Mode: 1 round F2F is Mandatory for those who are in Hyderabad, Bangalore, Chennai, Nagpur & PuneJob Title: Paid Media Specialist – Pacvue Automation ExpertRole Overview:We are looking for a Paid Media Specialist with deep expertise in Pacvue automation and tools to manage and optimize Paid Search and Display Media campaigns across multiple marketplaces. This role requires a strategic thinker who can leverage Pacvue’s advanced features to drive performance, efficiency, and incremental growth.Key Responsibilities:- Campaign Optimization: - Use Pacvue automation and tools to execute and continually optimize all Paid Search (e.g., Sponsored Products) and Display Media campaigns. - Ensure effective use of Pacvue features such as optimization rules, bid logic, and reporting dashboards to maximize media performance. - Budget & Pacing Management: - Create budget recommendations and oversee daily Pacvue pacing to ensure efficient spend distribution and achievement of client financial objectives (e.g., ROAS, ACOS). - Pacvue Expertise & Enablement: - Act as the internal Pacvue capabilities expert, translating platform data into actionable business strategies for cross-functional teams and stakeholders. - Growth & Market Share: - Drive incremental growth by leveraging Pacvue’s Share of Voice (SOV) and Competitive Analysis tools to identify, defend, and conquest market share opportunities on key category and brand terms across retailers. - Reporting & Attribution: - Develop a unified reporting and attribution strategy to measure holistic media impact, breaking down performance by retailer, ad type, and full-funnel stage. - Operational Excellence: - Maintain operational efficiency using Pacvue’s bulk operations, change logs, and rule-based systems to manage and scale thousands of campaigns and keywords across diverse marketplace requirements and formats.Required Skills & Qualifications:- Proven experience in Pacvue platform for campaign management and automation. - Strong understanding of Paid Search, Display Media, and retail media networks. - Expertise in ROAS, ACOS, and performance-driven optimization strategies. - Analytical mindset with proficiency in reporting and attribution models. - Excellent communication and stakeholder management skills.Preferred Qualifications:- Experience with Amazon Advertising, Walmart Connect, and other retail media platforms. - Familiarity with DSP and programmatic advertising. - Pacvue certification or equivalent experience is a plus.