Job Title

Role Overview -The Assistant Manager – Search (Google) will spearhead the planning, execution, optimization, and reporting of Google Search campaigns across Auburn’s client portfolio. The role is deeply performance-oriented, requiring exceptional expertise in Google Ads, sharp analytical ability, and a proactive problem-solving mindset.Key Responsibilities :1. Campaign Planning & Execution- Develop well-structured Google Search strategies tailored to client objectives (lead gen, e-commerce, awareness). - Conduct comprehensive keyword research, audience mapping, and competitor benchmarking. - Build and manage Search campaigns, ad groups, ad copies, and extensions. - Implement conversion tracking through Google Tag Manager (GTM) and GA4.2. Performance Optimization- Monitor campaign performance daily and optimize for CTR, CPC, CPA, conversions, and ROAS. - Utilize data-led insights to refine bidding strategies and improve quality scores. - Execute A/B tests for ads, keywords, and landing page pathways. - Ensure correct budget pacing and campaign hygiene at all times.3. Analytics, Insights & Reporting- Build insightful performance reports (weekly/monthly/quarterly) with clear recommendations. - Use GA4, Looker Studio, and internal dashboards to identify trends and opportunities. - Provide strategic inputs to clients and internal teams to improve results.4. Collaboration & Coordination- Work closely with the Creative, Social, and Account Management teams for smoother execution. - Align with the Manager – Search on targets, projections, and campaign roadmaps. - Participate in client meetings to present performance updates and strategic recommendations.5. Tools & Platforms- Google Ads (Search Campaigns, Brand campaigns, selective PMax support) - Google Analytics 4 (GA4) - Google Tag Manager - Looker Studio - Keyword research tools: Keyword Planner, SEMrush / Ahrefs (preferred)Desired Skill Set & ExperienceTechnical Expertise- 2–4 years of hands-on experience managing Google Search campaigns (agency experience preferred). - Strong command over campaign structure, optimization logic, attribution, and measurement models. - Experience with event tracking, conversion funnels, and performance metrics on GA4.Soft Skills- Strong analytical and logical thinking ability. - High ownership, accountability, and performance-first mindset. - Excellent communication skills for client and internal interactions. - Ability to manage multiple campaigns and deadlines efficiently.Educational Background- Bachelor’s degree in Marketing, Business, Media, or related field. - Google Ads Certification is a plus.Key Performance Indicators (KPIs)- Campaign efficiency (CTR, CVR, CPA, ROAS improvements). - Accuracy of campaign execution and adherence to budgets. - Quality of client communication and strategic inputs. - Timeliness and clarity of reporting. - Contribution to Auburn’s performance marketing excellence.