Web Personalization (Marketing Activation) Expertise in Adobe Target, A/B testing and digital channel optimization Focus on personalized customer experiences Web/Digital Optimization (Marketing Analytics and Tech) Hands on with Adobe Analytics, Tealium, Adobe CJA, and third-party tools Enhancing digital journeys and campaign effectiveness Web Content Management (Digital Enablement) Development and implementation using Adobe Experience Manager (AEM) Content creation for Bank’s websites, forms and offers
Job Title
Martech Specialist