Job Title

Performance Marketer – Dorje TeasLocation: Hybrid / Remote (India)Experience: 2–5 yearsType: Full-timeAbout Dorje TeasDorje is India’s first single-origin Darjeeling tea brand — directly from Selim Hill and other heritage tea estates. We’re reimagining how premium Indian tea is experienced by the next generation: fresh, traceable, and rooted in sustainability.If you believe data and storytelling can together make a brand iconic, this is your calling.The RoleWe’re looking for a performance marketer who can own Dorje’s growth engine across paid and organic channels — from driving conversions on Shopify to optimizing CAC, LTV, and repeat rates. You’ll blend creative instinct with analytical precision, scaling our digital footprint while preserving Dorje’s authentic voice.What You’ll Do- Run and optimize paid campaigns across Meta, Google, and other digital platforms to drive conversions and subscriptions. - Track and analyze funnel performance — from ad clicks to repeat purchases — and build data-backed growth hypotheses. - Collaborate with the creative and brand teams to test and iterate ad creatives, landing pages, and messaging. - Set up, monitor, and report KPIs like ROAS, CAC, LTV, CTR, and conversion rates. - Build and manage remarketing campaigns to increase customer retention and reduce churn. - Run A/B experiments to improve acquisition efficiency and discover scalable growth loops. - Coordinate with marketplaces and affiliates for growth opportunities beyond D2C.You’ll Thrive If You Have- 2–5 years of hands-on experience in performance marketing for D2C or e-commerce brands. - Deep understanding of Meta Ads Manager, Google Ads, and analytics tools (GA4, Mixpanel, etc.). - A growth mindset — love running experiments, reading numbers, and figuring out what works. - Working knowledge of Shopify, email/SMS automation tools (like Klaviyo, WebEngage). - A creative eye and sensitivity to brand tone (Dorje’s world is calm, authentic, and soulful — not salesy). - Ownership attitude — you think like a business builder, not just a campaign executor.Why Dorje- Build a category-defining Indian tea brand from the ground up. - Work closely with founders passionate about sustainability and storytelling. - Freedom to experiment, fail fast, and grow fast. - Competitive pay + performance-linked incentives + tea that’s literally from the clouds.