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Job Title: Digital MarketingLocation: NoidaExperience: 10+ Years (Digital Marketing, PPC, CRO, Analytics)About the Role:We are looking for a highly skilled and data-driven Digital Marketing person with deep expertise in performance marketing, conversion rate optimization (CRO), and multiplatform PPC management. The ideal candidate will be responsible for strategizing, executing, and optimizing large-scale digital marketing campaigns across Google, Bing, social media, and various display/remarketing channels. You will work closely with cross-functional teams to drive measurable growth, maximize ROI, and generate qualified leads for a diverse set of B2B and B2C clients.Key Responsibilities:Digital Marketing Strategy & Execution Develop, implement, and scale high-impact PPC campaigns across Google Ads, Bing Ads, LinkedIn, Facebook, Twitter, and other paid channels. Manage large keyword portfolios and optimize campaigns for maximum performance, lead generation, and ROI. Oversee online lead generation efforts for multiple industries including small businesses, enterprises, and consumer products/services.Conversion Rate Optimization & Analytics Lead CRO initiatives using A/B testing, multivariate testing, UX analysis, and funnel optimization to improve campaign and landing page performance. Utilize analytics tools to evaluate traffic patterns, conversion trends, and user behavior. Drive continuous improvement across campaigns through insights from Heap Analytics, Mouseflow, Formisimo, and other advanced platforms.Performance Monitoring & Reporting Monitor, analyze, and optimize performance marketing activities across all channels. Prepare detailed reporting dashboards via Google Analytics, SEMrush, Optimizely, and other tools. Identify growth opportunities and develop data-backed marketing recommendations.Cross-Functional Leadership Collaborate with creative, content, technology, and sales teams to develop high-quality marketing assets. Lead and mentor marketing teams to execute high-performance campaigns with precision. Ensure alignment between marketing initiatives and organizational goals. Brand & Growth Marketing Drive brand visibility through targeted display advertising, remarketing, and mobile app advertising. Oversee budget allocation, forecasting, and strategic planning across marketing channels.Required Skills & Qualifications: 10+ years of proven experience in digital marketing, PPC advertising, and CRO. Expertise in Google AdWords, Bing Ads, social PPC, and display/remarketing campaigns. Strong understanding of SEO, SEM, user behavior, and multichannel marketing strategies. Hands-on experience with multivariate and A/B testing. Data-driven mindset and deep experience using analytics tools. Strong leadership, communication, and strategic planning abilities.Certifications (Preferred): Google Ads Advanced Search & Display Certified Google Analytics Certified  Bing Ads Accredited Professional Advanced certifications in PPC, CRO, or AnalyticsTools & Platforms Knowledge: Google Ads, Bing Ads, Yahoo Ads Facebook & LinkedIn Ads AdRoll, WordStream, SiteScout, SEMrush Mouseflow, Heap Analytics, Formisimo Optimizely, ,