Job Title

- Manage the top line for E-Commerce channel within allocated marketing budget. - Identify & quantify ‘Sources of growth’ in Online channel and build plans accordingly - Leverage trade marketing inputs (Schemes/Activation) more effectively looking at the investment & opportunity to gain/maximize sales from the channel. - Improve business efficiency - Understand retailer dynamics and engage with national retailers to represent GCC portfolio. - Ensure 100% execution of final JBP with all major retailers - Track deliverables on business plan from retailers - Inventory Management for seamless availability of stocks - Firmly control ‘Terms of Trade’(TOT) negotiation with customers to create a win-win situation - Reporting & Data Analytics - Review account wise monthly performance, ensure hygiene on commercials/fill rates and manage reconciliation with retailers. - Track data and highlight gaps if any on demand planning to retailer - Follow thru with National category teams in MT accounts on product listing, MBQ setting and Planogram implementation. - Back end operational support to the national MT team on claims, stock planning