About AiSensyAiSensy is India’s leading WhatsApp-based Marketing & Engagement platform built on Official WhatsApp Business APIs. We power growth for 150,000+ businesses and 7,000+ partners—including top brands like Adani, PhysicsWallah, Delhi Transport Corporation, Vivo, Wipro, Yakult, and India Today Group.Our platform helps companies drive 25–80% of their total revenue via WhatsApp by automating marketing, sales, and customer support workflows at scale. With ₹800 Cr+ worth of WhatsApp-powered engagement each year, AiSensy is redefining how businesses communicate and convert on the country’s most-used messaging channel.Recognized as Meta’s Emerging Partner of the Year (2023) and CTWA Partner of the Year (2024), AiSensy is one of India’s fastest-growing B2B SaaS startups—backed by Marsshot.vc, Bluelotus.vc, and 50+ angel investors. We’re on a mission to make WhatsApp the #1 revenue engine for every business.Role OverviewWe’re looking for a data-driven Ads Manager who can own end-to-end paid media execution across Meta, Google, and other performance channels. This is a hands-on role where you’ll plan campaigns, deploy creatives, analyze performance, and communicate results directly with partners. Your work will directly influence ROAS, partner satisfaction, and overall revenue growth.Key Responsibilities1. Campaign Management & Execution- Plan, set up, and optimize paid campaigns—primarily on Meta Ads and Google Ads. - Manage daily budgets, pacing, and bidding strategies to hit performance KPIs. - Conduct audience research, segmentation, and testing to ensure ads reach the right partner cohorts. - Run continuous A/B tests on creatives, headlines, and landing pages to drive higher conversions.2. Creative & Content Deployment- Coordinate with designers or create basic ad assets when required (images, videos, carousels). - Write sharp, high-intent ad copy aligned with brand and partner goals. - Ensure proper implementation of tracking pixels, events, and UTM parameters before launching any campaign. - Keep creatives fresh to avoid fatigue and maintain performance consistency.3. Performance Analytics & Reporting- Monitor real-time campaign metrics (CTR, CPC, CPA, ROAS) and flag anomalies quickly. - Build weekly and monthly reports for internal teams and partner accounts. - Extract insights from data and clearly explain what’s working, what’s not, and why. - Recommend budget reallocations based on top-performing channels and audience sets.4. Partner Management- Onboard new partners into our advertising ecosystem. - Present performance insights in a clear, actionable way—even for non-technical stakeholders. - Customize advertising strategies based on partner tier, objectives, and product category.Requirements- 2+ years of hands-on experience managing paid ad budgets. - Strong expertise in Meta Ads Manager and Google Ads. - Proficient in GA4, Google Sheets/Excel, and Looker Studio (or similar reporting tools). - Ability to identify high-performing visuals and copy from a creative standpoint. - Excellent communication skills with the ability to simplify complex data. - Solid experience with conversion tracking, pixels, and Google Tag Manager (GTM).Nice to Have- Experience in [Industry—SaaS, E-commerce, Edtech, Real Estate, etc.] - Familiarity with partner marketing, affiliate campaigns, or co-marketing programs.
Job Title
Ads Manager (Partnerships)