About Decimal Point AnalyticsDecimal Point Analytics is a global AI-driven data analytics firm enabling smarter decision-making across financial services, healthcare, CPG, retail, and manufacturing. With 800+ professionals globally, we combine domain expertise with advanced AI/ML to deliver scalable business impact.Role OverviewWe are looking for a results-oriented Senior Manager – Demand Generation to lead global demand generation initiatives, with a strong focus on the US market. The role will drive pipeline growth through multi-channel campaigns, ABM programs, and marketing automation, working closely with Sales and Product teams.You will own end-to-end demand strategy, performance analytics, and optimization, while managing a small high-impact team.Key ResponsibilitiesDemand Strategy & Execution- Develop and execute global demand generation strategies across USA, UK, GCC, and India - Build and scale Account-Based Marketing (ABM) programs for high-value enterprise accounts - Define buyer personas, ICPs, lead scoring, and MQL-to-SQL frameworksCampaign Management- Plan and optimize multi-channel campaigns (email, paid media, webinars, events, SEO/SEM, social, ABM) - Manage full campaign lifecycle including nurture journeys and A/B testing - Drive event and webinar-led demand programsAnalytics & Performance- Own KPIs: MQLs, SQLs, pipeline value, velocity, ROI, CAC - Build dashboards and attribution models in Salesforce - Present performance insights to CMO and leadershipSales & Collaboration- Partner with Sales on pipeline goals, SLAs, and account prioritization - Enable ABM outreach, case studies, and sales collateralTeam & Innovation- Lead and mentor a team of 1–2 demand generation professionals - Leverage AI/LLMs for content optimization, personalization, and automationTools & Platforms- Salesforce CRM, Pardot (Marketing Cloud Account Engagement) - LinkedIn Campaign Manager, Google Ads, GA4 - ABM tools (6sense / Demandbase – preferred) - Marketing automation, CMS, webinar platformsRequired Qualifications- Bachelor’s degree in Marketing / Business (MBA preferred) - 6–10 years of B2B demand generation or growth marketing experience - 3+ years hands-on Salesforce experience - 2+ years hands-on Pardot / Marketing Cloud experience - Proven success driving pipeline and revenue impact - Experience managing multi-geography campaigns (US experience mandatory)Preferred- Salesforce / Pardot / GA4 certifications - ABM platform experience - Exposure to AI-driven or data-led marketing environments
Job Title
Senior Manager - Demand Generation