Job Title

: Junior Paid Media Specialist: 1 - 3 years.: Vadodara, Gujarat, India: US Shift (10-hour shift including a 1-hour break)• Set up, monitor, and optimize campaigns across LinkedIn Ads, Google Ads (Search, Display, YouTube), and Meta Ads.• Support in planning full-funnel paid strategies aligned with B2B buyer journeys.• Manage daily campaign budgets, pacing, and bid strategies to ensure performance efficiency.• Track and analyze KPIs, including CTR, CPL, CAC, ROAS, and conversion rate.• Conduct regular A/B tests for ad creatives, landing pages, and audience segments.• Implement optimization recommendations to improve ROI.• Research and build custom B2B audience segments based on firmographics, job titles, and interests.• Leverage lookalike and retargeting strategies to increase lead quality and pipeline contribution.&• Work with the design and content teams to develop high-performing ad creatives and messaging.• Provide insights on creative performance and recommend data-driven improvements.&• Prepare weekly and monthly performance dashboards with actionable insights.• Identify trends and opportunities to improve campaign efficiency.&• Use Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and analytics tools (Google Analytics, Tag Manager, Data Studio, etc.).• Assist in campaign tracking and attribution setup using UTM tagging and CRM integrations.• 1–3 years of hands-on experience managing paid media campaigns in the B2B space.• Proven knowledge of LinkedIn Ads, Meta Ads, and Google Ads platforms.• Understanding of marketing funnels, attribution models, and lead generation metrics.• Experience with Google Analytics, Tag Manager, and Excel/Sheets for reporting.• Basic understanding of CRM systems (e.g., HubSpot, Salesforce, or GoHighLevel) is a plus.• Strong analytical skills with the ability to draw insights from data.• Detail-oriented, organized, and proactive in communication.()• Experience with automation workflows.• Exposure to A/B testing tools (e.g., Google Optimize, VWO).• Basic familiarity with SEO or organic demand gen principles.• Certification(s) in Google Ads, LinkedIn Ads, or Meta Blueprint.