Job Title

: Campaign Manager: 4+ years.: Vadodara, Gujarat, India: US Shift (10-hour shift including a 1-hour break)We are seeking a Campaign Manager with strong expertise in LinkedIn outbound and email marketing to plan, execute, and optimize lead generation campaigns. The ideal candidate will be responsible for driving qualified leads through multi-channel outreach, primarily focusing on LinkedIn and drip email campaigns, while aligning with paid media and SEO efforts. This role requires a data-driven marketer who can design outreach strategies, craft compelling messaging, and track performance metrics across campaigns.&Plan, execute, and manage outbound B2B campaigns via LinkedIn and email marketing using tools like Instantly, Apollo, or HubSpot.Build multi-step engagement workflows — from connection request to nurture follow-ups.Develop and test campaign messaging, subject lines, and sequencing for maximum engagement.Segment audiences by industry, role, and buyer intent for personalized outreach.&Drive consistent lead generation and pipeline creation through outbound channels.Define qualification criteria with sales teams to ensure lead quality.Track and optimize conversion rates across each stage of the funnel.Collaborate with the sales team to align on lead handover, follow-ups, and performance feedback.&Measure and report on KPIs — lead volume, response rate, conversion rate, cost per lead, and overall ROI.Run A/B tests on messaging, targeting, and timing to continuously improve performance.Provide weekly and monthly reports with actionable insights and recommendations.-Coordinate with the SEO and paid media team to align messaging and targeting.Share campaign insights to support content strategy, retargeting, and remarketing initiatives.• 4+ years of experience in B2B outbound marketing or lead generation, with a strong focus on LinkedIn and email campaigns. (US-based outreach experience)• Proven track record of generating leads and appointments from outbound activities.• Hands-on experience with LinkedIn Sales Navigator, Instantly, Apollo, HubSpot, or similar platforms.• Strong understanding of campaign analytics and reporting tools.• Excellent written communication and copywriting skills for professional B2B messaging.• Ability to work with data, analyze performance, and optimize campaigns independently.• Number of qualified leads generated per month.• Response and engagement rate on outbound campaigns.• Lead-to-appointment conversion rate.• Cost per lead and campaign ROI.• Campaign consistency and optimization improvements.• Experience with paid ads (Meta/Google) and SEO coordination.• Familiarity with CRM integrations (Hubspot).• Understanding of CAN-SPAM and LinkedIn outreach best practices.