Company DescriptionBeyond Appliances focuses on combining innovation with practicality to revolutionise the modern kitchen experience. Renowned for its cutting-edge solutions, the company aims to provide appliances that make cooking and kitchen management more efficient and enjoyable. With a passion for quality and customer satisfaction, Beyond Appliances continually pushes the boundaries of design and technology in the home appliance industry. Joining Beyond Appliances means becoming part of a team that is shaping the future of kitchen innovation.Location: Bengaluru (WFO)Experience: 5 to 7 yearsRole overviewThe Digital Experience Lead will drive digital performance across paid media, website experience, automation, and new-age growth enablers such as AI and WhatsApp automation, with a strong focus on building a seamless consumer journey end-to-end.What you will doA. Digital media planning and performance> Plan and execute campaigns across Meta, Google, programmatic, affiliate, and more> Build full-funnel strategies from awareness to conversion> Own core KPIs like ROAS, CPC, CTR, CPL, CACB. Website and consumer experience (CX)> Own the brand website from a consumer experience standpoint> Map user journeys and improve conversion and usability> Growth enablers and automation (AI, WhatsApp, CRM)C. Implement AI automations and chatbots> Build WhatsApp automation flows for journeys, reminders, and conversion recovery> Set up CRM workflows for segmentation and retentionD. Analytics and reporting> Own dashboards for media, website analytics, ROI, and lifecycle metrics> Build frameworks for attribution and forecastingWhat we are looking for> Strong hands-on understanding of Google Ads, Meta Ads, and programmatic platforms> Strong knowledge of UX/UI, CRO, GA4, and GTM> Experience with WhatsApp Business API and automation platforms> Comfortable with AI tools, MarTech, and automation systems> Experience in D2C, tech-enabled, or digital-first brands preferredCompensationCompetitive (depends on fit and experience).How to applyApply via filling the form - , or email your resume to: Divyanshu@Subject line suggestion: Digital Experience Lead | Your Name
Job Title
Growth Marketer