Job Title

Senior Product Manager - E-commerce D2CRole OverviewThe Senior Product Manager, will be the ultimate owner of core product metrics (e.g., Funnel Conversion Rate, AOV, Activation, Retention) and the end-to-end product strategy for key parts of our platform (e.g., checkout, homepage, core personalization engine). This role will lead the entire product lifecycle.Key ResponsibilitiesA. Strategy & Vision Leadership- Own product strategy and execution - Own and drive core business metrics across the product funnel.B. Planning & Execution Excellence- Lead the planning, specification, and delivery of features by creating crystal-clear Product Requirements Documents (PRDs), user stories, and acceptance criteria. - Work closely with Engineering and Design leads to optimize development processes (Agile/Scrum) to ensure timely, high-quality feature launches.C. Data & Optimization- Establish and monitor key performance indicators (KPIs) and be the primary source of truth for core product performance. - Design and execute a rigorous A/B testing and experimentation program to continuously improve the conversion funnel and key user flows. - Utilize data analytics tools (e.g., SQL, Amplitude, Tableau) to deep-dive into user behavior, identify friction points, and generate actionable insights.D. Stakeholder Management & Team Leadership- Serve as the primary product leader for a dedicated product squad (Engineering, Design, Data).Required Skills & Experience- 5+ years of progressive experience in Product Management, with a focus on core commerce platforms, conversion rate optimization, or growth products - Proven track record of defining product strategy and successfully launching and scaling features that have demonstrably moved core business metrics (e.g., Conversion Rate, AOV).