Job Title

Position: Performance Marketing ManagerLocation: New DelhiRoles & Responsibilities:- Plan and manage paid campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram). - Conduct market research and optimize ad creatives, copies, and landing pages. - Monitor and analyze campaign performance using GA4, Meta Business Suite, and other analytics tools. - Optimize campaigns for KPIs: CTR, CPC, ROAS, CPA, Conversion Rate, CAC. - Perform A/B testing on creatives, audience, and bidding strategies. - Manage ad budgets and use smart bidding: Target CPA, Maximize Conversions, ROAS bidding. - Work with design/content teams to create high-performing ads aligned with brand goals. - Build and refine audiences using demographics, interests, behaviors, and lookalike + retargeting strategies. - Implement tracking: UTMs, Pixels, Conversion Tracking, GTM. - Prepare performance reports with actionable insights. - Track industry trends, competitor activities, and explore new marketing opportunities. - Experiment with new ad formats, automation, AI tools, influencer/affiliate marketing, and UGC ads.Requirements:- 5-8 years of experience in performance marketing or paid media with a proven track record of managing high-budget campaigns for FMCG products. - Technical Skills: - Hands-on experience with Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and third-party tracking tools. - Strong proficiency in data analysis, A/B testing, and conversion rate optimization (CRO). - Knowledge of SEO, landing page optimization, and remarketing strategies is a plus. - Soft Skills: - Strong analytical and problem-solving skills with a data-driven mindset. - Excellent communication skills to collaborate with creative, content, and development teams. - Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.Preferred Qualifications:- Google Ads & Facebook Blueprint certifications are a plus. - Experience with eCommerce, SaaS, or lead-generation campaigns. - Familiarity with automation tools, AI-driven bidding, and third-party ad management platforms.Send Your Cvs at sanjana.kumari@or you can Whatsapp at 7004406945