Job Title

Marketing & Content StrategistWe are seeking a highly analytical and creative thinker to join our Payment Integrity SGU as a Marketing & Content Strategist. In this role, you will act as a critical liaison between the PI business and corporate marketing team, responsible for identifying, developing, & delivering compelling collaterals/assets that showcases our expertise and ensuring alignment between business goals and marketing execution. This role requires a blend of content creation expertise, strategic thinking, and cross-functional collaboration to strengthen EXLs market presence and support sales enablement. The ideal candidate brings a strong understanding of the payment integrity industry, US Healthcare, and a strong ability to translate business insights into engaging narratives and strategic outputs.Key Responsibilities:Content Development & Storytelling- Identify and develop compelling stories, including case studies, white papers, playbooks and points of view (POV), that highlight our value proposition & client successes. - Develop initial drafts” of case studies and narratives based on the business inputs, ensuring stories resonate with target audiences. - Collaborate with corporate marketing team to refine collaterals with technical writing, enhance visuals, and ensure materials align with brand guidelinesProject Management & Reporting- Serve as the primary link between the Payment Integrity SGU and the marketing team, ensuring effective communication and alignment on marketing initiatives and content development. - Lead end-of-the-end lifecycle of marketing/sales collaterals from ideation to publication /distribution in marketing & sales campaigns - Track & report on the progress of deliverables, provide regular updates to leadership, and measure impact of materials on pipeline growth. - Maintain a repository of all marketing assets and ensure timely updates based on market feedbackStrategic Planning & Collaboration- Analyze market dynamics, including technological advancements and shifts within the healthcare and payment integrity landscape, to identify opportunities and inform strategic direction. - Support branding activities for the Payment Integrity business unit, ensuring consistency and alignment with the overall company brand. - Conduct in-depth competitor analysis (SWOT, pricing, market share, customer base) to inform strategic decision-making. - Partner with product teams to translate technical offerings into customer-centric messaging for campaigns. - Support branding initiatives and ad-hoc requests to maintain consistent EXL’s brand voice across channels.Qualifications & Skills:- Bachelor’s degree in business, Marketing or a related field (MBA is a plus). - 4-6 years of experience in strategy, B2B product marketing, or business consulting, preferably in healthcare / payment integrity / AI - Proven track record of developing market strategies, competitive intelligence, and sales enablement materials. - Excellent written and verbal communication skills, with the ability to create compelling narratives and present complex information clearly - Experience in developing various types of marketing content (case studies, white papers, videos, etc.). - Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) & video making toolsSoft Skills:- Highly creative & detail-oriented, with strong problem solving and critical-thinking skills. - Strategic Thinking: Ability to see the bigger picture and translate insights into actionable plans. - Collaboration: Excellent interpersonal skills and the ability to work effectively with cross-functional teams. - Initiative: Proactive and self-motivated with a drive to identify and pursue opportunities. - Communication: Clear, concise, and persuasive written and verbal communication. - Project Management: Ability to manage multiple projects simultaneously and meet deadlines.What We Offer- EXL Health offers an exciting, fast paced, and innovative environment, which brings together a group of sharp and entrepreneurial professionals who are eager to influence business decisions. - From your very first day, you get an opportunity to work closely with highly experienced, world-class Healthcare consultants. - You can expect to learn about many aspects of businesses that our clients engage in. You will also learn effective teamwork and time management skills - key aspects for personal and professional growth. - We provide guidance/ coaching to every employee through our mentoring program wherein every junior level employee is assigned as a senior level professional as advisors. - Sky is the limit for our team members. The unique experiences gathered at EXL Health sets the stage for further growth and development in our company and beyond