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Dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands: Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.Operating in over 145 markets worldwide with more than 66,000 dedicated specialists and partnering with 95 of the top 100 global advertisers our collective vision is to be at the forefront of people-centred transformations that shape society.We are now excited to invite applications for the role of Manager Branding - Programmatic with our awesome team in Gurgaon.About the Role:We are seeking an energetic Programmatic Senior Manager to lead the planning, execution and strategy functions forDentsu programmatic. You will be responsible for building end-to-end campaign strategy across brands and ensuringboth client-delight as well as aligning with internal stakeholders.Responsibilities:• Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.• Monitor & analyse programmatic campaign performance metrics utilizing data driven insights to identify areas ofimprovement & adjust strategies accordingly.• Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presenceacross demo, geo & platforms to finally build an effective omni-channel plan.• Maintaining oversight and proactive management of multiple campaign planning and execution activities.• Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.• Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by beinga trusted partner.• Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approachfor the entire programmatic strategy.• Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.• Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.Qualifications:• 5+ years of experience with an agency environment.• Deep expertise of planning & execution of both branding and performance mandate from clients.• Expert of building PPT decks & single handedly running client meetings.• Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms.• Experience with DMP’s, CDP’s & ad-servers (Google CM360, Adobe, Flashtalking etc.)• Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools.• In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise.• Proven experience in scaling programmatic offerings within an agency environment. This includes programmatic andsocial platforms (Google, Meta & others).Become a champion for meaningful progress:Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.Sound exactly like the sort of role for you? Apply now!!!To apply, pls apply here as well as send us your updated CV and Folio mentioning the below details to Winsy.gulati@ (so we are able to process your candidature faster):Email subject: Ref: LinkedIn – Senior Manager - Programmatic Media PlanningName:Mobile:Email:LinkedIn profile link:Current company:Designation:Total years of work experience:Are you comfortable working from GurgaonAnnual ctc (in a fixed+variable split if so structured):Salary expectationsNotice period:Pls attach your CV and FolioWe thank you for sending us your profile & details for this role.If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome!