Job Title

TheGeneral Manager – Saleswill lead the complete sales function forStreet Light Poles and PEB solutions , drive revenue growth, manage key clients, develop new markets, and build a high-performance sales team. The role requires strong technical understanding, market awareness, and proven experience in infrastructure/steel fabrication industry.A. Sales Strategy & Revenue Growth Develop and implement strategic sales plans for Street Light Poles, High Mast Poles, and PEB structures. Achieve monthly/quarterly/annual sales targets. Identify new business opportunities, sectors, and geographies. Create pricing strategies, cost estimations, and competitive quotations. B. Business Development Build and maintain strong relationships withcontractors, EPC companies, government departments, Smart City projects, PWD, NHAI , and private industrial clients. Track upcoming tenders and projects; ensure timely participation. Conduct product presentations, customer visits, and technical discussions. C. Key Account Management Handle major corporate and government accounts. Ensure customer satisfaction, timely delivery coordination, and issue resolution. Build long-term relationships to increase repeat business. D. Team Leadership & Performance Management Lead, mentor, and manage the sales team (Area Managers, Executives, Coordinators). Set targets, monitor performance, and conduct regular review meetings. Provide training on product knowledge, negotiation skills, and market approach. Drive discipline in MIS reporting, follow-ups, and CRM usage. E. Coordination with Internal Departments Work closely withDesign, Estimation, Production, Dispatch, and Financeteams. Ensure feasibility checks, cost accuracy, and timely delivery commitments. Provide market feedback to the NPD (New Product Development) team for improvements. F. Market Research & Competitor Analysis Track industry trends, competitor products, pricing, and strategies. Suggest product enhancements or new variants based on customer feedback. G. Compliance & Documentation Oversee tender documentation, LOI, PO review, and contract finalization. Ensure compliance with company policies and government norms.