About the RoleWe are looking for a strong and strategic Category Head – Influencer Marketing to spearhead growth, revenue, and brand partnerships within a specific category (Beauty, Fashion, Gaming, Tech, FMCG, etc.).This is a leadership role involving P&L ownership, category expansion, key client management, team leadership, and cross-functional collaboration with the Planning, Pricing, and Campaign Management teams.The ideal candidate has deep expertise in influencer marketing, strong brand relationships, and the ability to build a category into a high-performing vertical.Key Responsibilities1. Category Strategy & Growth- Build and execute the growth strategy for the assigned category. - Identify high-potential brands and emerging opportunities within the category. - Own category P&L, revenue targets, and forecasting. - Develop annual and quarterly business plans to scale the category.2. Business Development & Brand Partnerships- Lead end-to-end acquisition of brands in the category. - Build strong CXO-level and brand-manager relationships. - Pitch, negotiate, and close high-ticket influencer marketing deals. - Represent the category during internal and external reviews.3. Client Management & Retention- Oversee client onboarding, campaign planning, and execution through internal teams. - Solve escalations proactively by aligning stakeholders. - Ensure high delivery quality, client retention, and upsell opportunities. - Track brand health, repeat business, and category NPS.4. Category Leadership & Industry Knowledge- Act as the category expert—deeply understand trends, competitor activity, and creator landscape. - Build category playbooks, case studies, and best practices for internal use. - Identify and nurture top creators relevant to the category (in collaboration with Planning/Pricing teams).5. Cross-Functional Collaboration- Work closely with Planning and Strategy for creator recommendations and campaign ideas. - Collaborate with Pricing teams to ensure competitive yet profitable rates. - Partner with Campaign Management to ensure flawless execution. - Provide feedback loops to internal teams to continuously improve processes.6. Team Building & Leadership- Recruit, train, and lead a team of category managers, sales managers, and associates. - Set team KPIs, review performance, and drive accountability. - Guide the team on pitch strategy, negotiation, and category understanding.Requirements- 6–10+ years of experience in influencer marketing, digital marketing, brand partnerships, or category leadership roles. - Proven track record of revenue ownership and achieving sales targets. - Strong relationships with brands, agencies, and category stakeholders. - Deep understanding of influencer ecosystems, pricing dynamics, and creator behavior. - Excellent communication, negotiation, and presentation skills. - Ability to lead teams and work in a fast-paced environment.
Job Title
Category Head