For us the Area Operations Manager is one of the most critical roles as the profile has a direct impact andconnect with the employees at store level who are in turn responsible for revenue generation andproviding the best customer service to our Lenskart customers. For us the Area Operations Managers arethe facilitators of growth, driving NPS at the assigned stores by engaging in the best customer service atthe stores, developing people, regular coaching and mentoring our people to do better at store level. Wehire young, energetic, strong communicators and pragmatic leaders with strong inclination towardscustomer servicing and sales, who can lead their team to achieve the numbers and the overallorganizational objectives.Profile SummaryOur Area Operations Manager is responsible for developing and expanding the business in the respectivearea and managing the store operations across the respective area thereby increasing the customerexperience.Key ResponsibilitiesDriving Sales and Customer Servicea. Driving and ensuring to meet or exceed the sales plan of the respective territory monthly/quarterly and annuallyb. Driving and focusing on providing the customer services thereby increasing the Net PromoterScore (NPS) for the storec. Drive culture of high sales performance expectations, i.e. SALES Leadershipd. Motivates and inspires field team to drive for results.e. Review financial performance at regional level to identify improvement opportunities.f. Serve as critical strategy planning link between Corporate and the field organization.g. Translate corporate goals including financial returns, sales growth and market share, intobusiness plans.h. Assess field capability and establish performance priorities at group level.Manpower Planning & People Developmenta. Working with the HR team and the Store Manager in ensuring staffing levels are adequate toeffectively operate the storeb. Direct responsibility for professional development of Lenskart Associatesc. Assess and prioritize advanced management skill gaps including those related todesign and implementation of business plans, forecasts, financial analysis,associate development and communication.d. Conduct two-way, formal and informal performance evaluations of Lenskart Associates whichreview professional development needs and accomplishments as well as overall achievementof management objectivese. Responsible for establishing a culture that embraces diversity and maximizes the learnings froma diverse team.f. Overall responsibility for associate developmentManaging P&L of the Assigned Storesa. Responsible for managing and maintaining territory and store budgets to ensure profitability atstore as well as territory levelb. Managing the top and bottom line effectively of the assigned territory and storesc. Responsible for reducing shrinkaged. Managing the productivity of the staffe. Using cost effective methods to ensure productivity of the respective territoryManaging and Maintaining High Standards of Retail Operationsa. Regular Store Visits to:o Audit storeso Coaching the Store Managerso Motivate staff through sales discussions
Job Title
Area Operations Manager