Job Title

Talasha has been mandated to hire an Assistant Vice President- Performance Marketing (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that is one of the best known brands for education based toys & games for childrenResponsibilities -Build & own a robust performance marketing strategy for amazon PPC campaigns across geographiesDeliver the ROI/ROAS targets & own the performance marketing P&LLead the team in executing & optimising the amazon PPC campaignsCreate automated dashboards for periodic reporting on amazon sales & spends. Optimise the amazon advertising metrics on a regular basis including conversion rates, bid strategies, impression shares, etcOptimise conversions studying relevant search terms using tools like helium and targeting relevant audiencesPartner with the Amazon to create competitive Joint Business Plans, DSPs, etcStudy competitor strategy & marketing benchmarks, conduct market research for new product ideas & category trendsCollaborate cross-functionally with inventory planners, brand marketers, supply chain etc to improve customer experienceGood to have -At Least 4 years experience in amazon advertising (AMS)Experience in owning the amazon marketing P&LExperience in baby category preferredLocation - Dadar, Mumbai