Job Title

Experience:5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businessesJob Description:To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.Key Responsibilities:- Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue / enrollment goals. - Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management. - Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates. - Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate. - Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc. - Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly. - Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing. - Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness. - Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers. - Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.Must-Have Skills & Qualifications:- Deep expertise in Google Ads across formats: Search, Display, Video/YouTube. - Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC. - Proficiency in analytics tools, attribution, and tracking systems. - Experience with A/B testing and conversion rate optimisation. - Solid budget management skills; able to forecast, scale, and shift spend based on performance. - Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations. - Good collaboration skills: working with creative, content, and product teams. - Up-to-date with Google Ads best practices and policy changes. - Strong communication skills (written & verbal).Good to have:- Experience in EdTech, consumer, subscription models - Experience working with automation tools, scripts (e.g. for bidding), or managing programmatic display/retargeting. - Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally. - Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.).