Job Title

Role: Performance Marketing Manager (Meta-Heavy)Location: Gurgaon on siteExperience: 4–7 yearsRoles & Responsibilities1. Category Ownership- Own and drive key business metrics for the assigned category – Revenue, ROAS, Contribution Margin, Demos, and Leads. - Act as a mini-CEO for your category, driving all levers of growth and profitability.2. Meta-Heavy Performance Marketing- Lead and scale Meta Ads (Facebook & Instagram) as the primary acquisition and retargeting channel. - Design, execute, and optimize full-funnel paid campaigns across Meta platforms — from awareness to conversion. - Manage high monthly spends with strong focus on ROAS, CAC, CTR, and CVR. - Collaborate with the creative team to ideate thumb-stopping ad creatives, copies, and video concepts. - Continuously test new audiences, ad formats, placements, and bidding strategies to maximize performance.3. Additional Channel Management- Run Google Search, YouTube Discovery, and Display campaigns to supplement Meta-driven performance. - Explore emerging paid channels for diversification and incremental growth.4. Category Development- Collaborate with Product, Sales, and Creative teams to improve the entire lead-to-demo funnel. - Work on category messaging, product packaging, pricing, and communication to enhance customer conversion. - Enable sales teams with the right insights and performance data for better closure rates.Requirements- Education: - B.Tech / BE from a Tier 1 Engineering Institute (IITs, NITs, BITS, DTU, NSUT, or equivalent) — mandatory. - Experience: - 4–7 years of hands-on experience in performance marketing with a strong focus on Meta Ads. - Prior experience in a fast-paced startup or consumer tech company is highly preferred. - Skills: - Proven expertise in running large-scale Meta campaigns. - Strong analytical skills and proficiency with data tools (Excel, Google Analytics, Ads Manager). - Excellent communication and collaboration abilities. - Ability to independently own and scale a business category.Behavioral Attributes- A founder’s mindset — ownership, accountability, and a drive to win. - Strong bias for action and experimentation. - Passion for building products that impact millions of young learners globally.Why PlanetSpark?- High-impact role with complete ownership. - Work with founders and senior leadership directly. - Fast-paced, meritocratic, and growth-oriented culture. - Be part of a company redefining how kids learn essential life skills worldwide.connect with eshita.singh@