Job Title

IMPORTANT:Please submit your resume in PDF format only, and kindly read the JD in its entirety.ROLE OVERVIEW:This is a brand-building leadership role within a fast-scaling, founder-led entrepreneurial group operating across the Hospitality sector.While your primary focus will be transforming their flagship Modern QSR chain into a widely recognized brand, you will also gain strategic exposure to an International Dining Concept (launching in Europe) and a B2B Catering vertical.This is not a pure performance marketing role. We are seeking a builder who understands how strong food brands are created through storytelling, aesthetics, and community pull.You will begin as a hands-on Individual Contributor owning strategy and execution, with the mandate to make the primary brand one of the most trusted South Indian food names outside the South.POSITION DETAILS:Role: Brand LeadExperience Required: 3 to 6+ yearsCompensation: ₹10 to 15 LPAClient’s Industry: Hospitality Group (QSR, Fine Dining, B2B Catering) | ₹15 to 20 Crore Revenue RangeLocation: BengaluruTravel Requirements: Minimum 10 days per month (India + Occasional International Travel)Employment Type: Full-timeWork Arrangement: Work from Office (WFO)Working Days: Mon-SatABOUT THE CLIENT’S COMPANY:Our client is a dynamic group operating across sectors. The hospitality vertical is their primary growth engine, comprising:Primary QSR Brand: A modern South Indian fast-casual brand with 10+ outlets, currently undergoing a "2.0" transformation for national expansion.International Dining Concept: A premium South Indian vegetarian restaurant launching its first location in Europe.B2B Catering Division: A reliability-focused corporate catering business serving thousands of meals daily.ROLES & RESPONSIBILITIES:Brand Strategy & Portfolio OwnershipOwn the brand narrative, tone, and visual identity across the hospitality portfolio, ensuring consistency and premium quality at every customer touchpoint.Act as the custodian of brand aesthetics across social media, menus, packaging, in-store branding, and campaign creatives.Lead the storytelling and content direction for the International brand launch and drive selective credibility initiatives for the B2B catering vertical.Social Media & Content LeadershipTake end-to-end ownership of the flagship brand's social media presence with a strong instinct for food aesthetics and visual storytelling.Direct and guide agencies, creators, and freelancers to produce high-quality Reels and short-form video content.Ensure social media efforts drive genuine recall and craving, focusing on community connection rather than just vanity metrics.Organic Growth & Footfall GenerationDesign and execute campaigns specifically to increase walk-ins, repeat visits, and organic traction, reducing dependency on paid media.Build and manage structured neighborhood-level marketing calendars and partner with operations to ensure successful on-ground delivery.Data, Analytics & Business ThinkingTrack and analyze the impact of campaigns on store-level sales, footfalls, and CAC vs. organic traction.Convert insights from POS data, Google Analytics, and aggregator dashboards (Swiggy/Zomato) into clear business decisions.Execution OwnershipStart as a hands-on Individual Contributor owning execution, from managing agencies to building brand playbooks.Establish the processes required to hire and scale the internal marketing team over time.WHAT SUCCESS LOOKS LIKE (12-18 MONTHS):Brand Recall: Strong recognition for the primary brand in key markets.Growth: Visible improvement in organic footfalls and repeat customer rates.Presence: A consistent, high-quality social media presence that drives engagement.Team: A small, high-quality in-house marketing team is hired and operational.WHAT WE ARE LOOKING FOR:a) Must-Haves:Full-time bachelor’s degree in any field.Experience: 3-6+ years of marketing experience with mandatory F&B / QSR exposure.Aesthetic Sense: Proven judgment in food aesthetics, content creation, and visual storytelling.Mindset: High ownership and a founder-compatible mindset; comfortable owning both strategy and execution.b) Nice-to-Haves:MBA degree (preferably in Marketing & Branding).Experience scaling a consumer brand or exposure to multi-outlet restaurant businesses.Ability to balance creativity with commercial discipline.c) Tools & Skills Required:Analytics: Proficiency in Excel/Google Sheets, Google Analytics, and POS Data analysis.Aggregators: Deep understanding of Swiggy & Zomato dashboards and ecosystems.Content: Ability to guide visual content and design direction effectively.REPORTING STRUCTURE:This role will report directly to the CEO, MD, Partners, and/or the key leadership team.⚠️ CANDIDATES/APPLICANTS PLEASE NOTE:Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.