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Job Description: Performance MarketerIndustry:D2CAbout the Role We are seeking a data-driven Performance Marketer with proven 0-to-1 D2C brand building experience to lead our digital acquisition efforts and drive profitable growth. You will be a foundational member of our team, owning the full funnel performance marketing strategy from ground up—establishing our digital presence, building scalable acquisition channels, and creating the playbook for sustainable growth. This role requires someone who has successfully launched and scaled a D2C brand from scratch and thrives in a fast-paced, high-ownership environment.Key Responsibilities0-to-1 Brand Building & Launch ● Build performance marketing infrastructure from scratch including pixel implementation, analytics setup, and tracking frameworks ● Establish first customer acquisition channels and identify product-market-channel fit ● Create initial customer acquisition playbook and standard operating procedures ● Launch brand's first paid campaigns and establish baseline metrics and benchmarks ● Build relationships with platform representatives and secure beta access to new features Paid Media Management ● Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google Ads, YouTube, and emerging platforms ● Manage substantial monthly advertising budgets with accountability for ROAS and CAC targets ● Develop audience segmentation strategies and create targeted campaigns for different customer personas ● Conduct A/B testing on ad creatives, copy, landing pages, and audience targeting ● Scale winning campaigns while maintaining or improving efficiency metrics Analytics & Optimization ● Monitor and analyze campaign performance metrics including CTR, CPC, conversion rates, ROAS, and LTV: CAC ratios ● Build and maintain performance dashboards and reporting frameworks ● Conduct deep-dive analyses to identify optimization opportunities and growth levers ● Implement proper tracking and attribution models using Google Analytics, Facebook Pixel, and other tools ● Translate data insights into actionable recommendations for campaign improvement Growth Strategy ● Develop and execute comprehensive performance marketing strategies aligned with business goals ● Identify and test new channels, platforms, and marketing opportunities ● Collaborate with creative team to develop high-performing ad creatives and messaging ● Optimize the customer journey from awareness to conversion ● Work cross-functionally with product, CRM, and operations teams to improve conversion ratesBudget & ROI Management ● Own P&L responsibility for performance marketing spend ● Forecast, allocate, and manage marketing budgets across channels ● Continuously improve customer acquisition efficiency and unit economics ● Present performance reports and strategic recommendations to leadership Conversion Rate Optimization ● Partner with web/UX team to optimize landing pages and conversion funnels ● Run experiments to improve on-site conversion rates and average order value ● Implement strategies to reduce cart abandonment and improve checkout completionRequired Qualifications Experience ● 4-6 years of hands-on performance marketing experience with at least 1-2 years in early-stage D2C (0-to-1 phase) ● Proven track record of building a D2C brand from scratch or being among the first marketing hires (pre-Series A/seed stage preferred) ● Experience taking a brand from initial launch to 5+ Cr + monthly revenue₹ ● Demonstrated success in establishing profitable acquisition channels with limited initial budgets ● Experience working in scrappy, resource-constrained startup environments ● Comfort with ambiguity and ability to build processes from ground zero ● Track record of finding creative, cost-effective growth hacks during early stage