Job Title: Performance Marketing Manager Department:Marketing Reports To:Head of Digital Marketing Location:KR Mangalam Head Office, New Delhi (Near Chhatarpur Metro Station) Company:KR Mangalam UniversityJob SummaryWe are looking for aPerformance Marketing Managerto own and scale our paid digital acquisition efforts across platforms such as Google Ads, Meta (Facebook/Instagram), and other performance channels. This role isdirectly accountable for driving high-quality leads and admissions outcomes , not just traffic or clicks. The ideal candidate has strong hands-on experience in performance marketing, understandsfull-funnel optimization in an education or high-consideration domain , and can work closely with admissions, content, and design teams to continuously improve ROI.Key ResponsibilitiesPerformance & Growth Ownership Own end-to-end performance marketing for student acquisition across UG, PG, and other programmes. Drive outcomes across the funnel:CPL, lead quality, conversion to application, and enrolments . Plan and manage monthly and quarterly paid media budgets with clear ROI targets.Paid Media Execution Lead campaign strategy, setup, execution, and optimization acrossGoogle Ads (Search, Display, YouTube), Meta Ads, and other relevant platforms . Conduct structured keyword research, audience segmentation, and intent-based targeting. Continuously optimize bids, creatives, landing pages, and funnels to improve efficiency.Creative & Landing Page Optimization Work with content and design teams to develop high-converting ad creatives and landing pages. Guide messaging based on programme USP, intake cycle, competitive positioning, and audience intent. Run systematicA/B testson creatives, copy, landing pages, and offers.Data, Analytics & Reporting Track and analyze campaign performance usingGoogle Ads, Google Analytics, CRM dashboards, and attribution tools . Build clear weekly and monthly performance reports focused on outcomes, insights, and next actions. Use data to diagnose funnel drop-offs and recommend corrective actions.Admissions & CRM Alignment Work closely with theadmissions teamto improve lead quality and downstream conversions. Use counsellor feedback and CRM data to refine targeting, messaging, and spend allocation. Ensure accurate lead tracking, attribution, and campaign tagging.Team & Stakeholder Collaboration Coordinate with SEO, content, design, and web teams for integrated campaign execution. Mentor junior team members or manage external agencies, where applicable. Stay updated on performance marketing trends and platform changes, applying them pragmatically.Qualifications & Experience Bachelor’s degree in Marketing, Business, or a related field. 5–8 years of hands-on experiencein performance marketing / paid media roles. Proven track record of managinghigh-budget, ROI-driven campaignswith measurable business outcomes. Strong expertise inGoogle Ads and Meta Ads ; experience with YouTube and display is a plus. Solid understanding of analytics, attribution, and CRM-integrated funnels (education experience preferred). Highly analytical, detail-oriented, and comfortable owning numbers and outcomes. Strong communication skills and ability to work cross-functionally.
Job Title
Performance Marketing Manager