Job Title

Location: Mumbai - Nariman PointExperience: 8–10 yearsEducation: MBA (Marketing/Brand Management) – MandatoryIndustry Preference: Luxury, Jewellery, Premium Lifestyle Brands.Role OverviewThe Brand Manager will lead brand strategy, communication, campaigns, and consumer-facing initiatives for TBZ. This role demands a blend of creativity, strategic thinking, and deep understanding of luxury consumer behaviour, ensuring seamless alignment with the organisation’s overall brand vision.Key ResponsibilitiesBrand Strategy & Positioning- Develop, refine, and implement brand positioning and long-term brand strategy. - Maintain a deep understanding of the luxury/jewellery consumer and competitive landscape. - Ensure consistent brand expression across all touchpoints — retail, digital, ATL/BTL, and experiential.Campaign Planning & Execution- Lead integrated marketing campaigns for festive, bridal, and collection launches. - Brief and oversee creative agencies while partnering closely with internal teams and production houses throughout the execution process. - Guide storytelling, visual identity, and brand messaging to ensure alignment with the TBZ brand ethos.Digital & Social Media- Digital-first thinking by leading content planning, social calendars, and consumer engagement alongside the digital team. - Collaborate with CRM and digital commerce teams to align brand communication with business goals.Consumer Insights- Leverage market research, consumer studies, and data analytics to inform product and campaign strategies. - Translate insights into actionable initiatives that strengthen brand preference and drive store footfall.Budgeting & Reporting- Track brand KPIs, campaign effectiveness, and competitive benchmarks to ensure continuous improvement.Key Skills & Competencies- Strong brand strategy, storytelling, and creative judgement. - Deep understanding of luxury consumers and high-involvement categories. - Excellent communication, presentation, and stakeholder-management skills. - Sharp aesthetic sense with the ability to evaluate creative work. - Analytical mindset with comfort working with data and insights.Key Success Metrics (KPIs)- Brand Health Scores: Improvement in Top-of-Mind Awareness (TOMA) and Consideration scores. - Campaign Reach & Engagement: Achievement of planned media reach and social engagement targets. - Same Store Sales Growth (SSSG): Marketing contribution to sales growth during campaign periods. - Budget Adherence: 0% overspend on the allocated annual brand budget.Qualifications- MBA in Marketing/Brand Management from a reputed institute (mandatory). - 8–10 years of experience in luxury, jewellery, lifestyle, premium fashion, or agency roles managing top-tier brands.Proven track record in leading integrated campaigns and building premium/luxury brands