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Job Title: Graphic Design Manager Department: Marketing Role Overview:The Graphic Design Manager will lead a dynamic team of designers and video editors to create compelling visual assets that elevate upGrad’s brand presence across digital, social, web, and print platforms. This role requires a blend of strategic design thinking, creative leadership, and hands-on design execution to ensure brand consistency and creative excellence across all marketing collaterals. Key Responsibilities: • Lead and mentor a team of graphic designers and motion graphics artists, driving design excellence and collaboration. • Oversee the conceptualization and execution of campaigns, digital creatives, video storyboards, landing pages, and event branding. • Partner with marketing, content, and product teams to translate business goals into impactful visual communication. • Define and maintain the company’s visual identity, ensuring cohesive brand aesthetics across all channels. • Manage the creative workflow, set deadlines, and ensure timely delivery of high quality output. • Review and approve key design deliverables; coach team members on visual composition, typography, and storytelling. • Stay ahead of design trends, tools, and technologies to innovate visual storytelling for the brand. • Collaborate with external agencies, freelancers, and printers as needed. • Oversee asset management and ensure adherence to brand and copyright guidelines. Qualifications & Skills: • Bachelor’s/Master’s Degree in Graphic Design, Visual Communication, or related field. • 5+ years of professional design experience, including at least 2 years in a leadership or managerial capacity. • Strong portfolio showcasing brand campaigns, digital marketing creatives, and motion/infographics projects. • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and Figma. • Hands-on understanding of digital/social media formats and visual storytelling for education brands. • Excellent communication, feedback, and project management skills. • Strong aesthetic sense, attention to detail, and enthusiasm for mentoring a creative team. What You’ll Love About Working Here • Opportunity to shape the visual identity of a global EdTech leader. • Creative freedom backed by a data-driven marketing culture. • Collaborative, fast-paced environment that values innovation and growth. • Access to continuous learning programs through upGrad’s ecosystem.