Job Title

Role OverviewThe Meta Ads Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across Meta platforms. The role focuses on driving measurable business outcomes such as leads, conversions and revenue while ensuring efficient use of ad budgets.Key Role & ResponsibilitiesPlan, set up, and manage Meta ad campaigns across objectives such as traffic, leads, conversions, and app installsConduct audience research, targeting, and segmentation to improve campaign performanceCreate, test, and optimize ad creatives, copies, and formats in coordination with the content/design teamMonitor campaign performance on a daily basis and optimize for KPIs such as CTR, CPC, CPA, ROAS, and conversionsManage budgets efficiently and scale winning campaigns while minimizing wastagePerform A/B testing on creatives, audiences, and placements to improve resultsAnalyze performance data and prepare regular reports with insights and recommendationsLocation - Sector 63, Noida