About VaralifeWe're redefining aging through cellular science. Our flagship products VaraSpan®, VaraCare® & VaraPace® help thousands live with more energy, better focus, and sustained vitality. We're not just selling supplements – we're pioneering a movement where age becomes just a number.About the RoleWe need a content hustler who can marry creativity with conversion metrics. Someone who gets excited about both beautiful storytelling AND ROAS optimization.You'll own our entire content ecosystem – from performance ads that convert to social content that builds community. This isn't a job where you brief others and wait. You create, test, iterate, and scale what works.What you will own:Performance ContentCraft high-converting ad creative for Meta & Google AdsDirect and sometime write compelling ad copy that balances science with accessibilityRe-think and adapt our content ecosystem for pattern interruptionAnalyze creative performance data and iterate ruthlesslyBrand & Organic ContentDevelop social media content that educates without preachingCreate retention campaigns that turn customers into evangelistsBuild UGC programs that capture authentic transformation storiesWrite email sequences that people actually want to readCreative DirectionBrief creators, videographers, and designers on content needsEnsure brand consistency across all touchpointsDevelop content playbooks and frameworksYou're Perfect If You:Must Haves:2-4 years in D2C brands or agenciesProven track record of content that drives measurable resultsCan write copy that converts (show us your best hooks)Live in spreadsheets as comfortably as in CanvaHave opinions on what makes content work (and data to back them)Work onsite in BangaloreNice to Haves:Experience in health/wellness/supplement spaceHave grown a brand's social presence from scratchContext About The Role:This is a 1-10 stage startup. You'll wear multiple hats (sometimes simultaneously)We move fast. Your content from Monday might be live by TuesdayYou'll work directly with founders who care deeply about every wordNo bureaucracy, no endless approvals, just ship and learnWhy Join Us?Impact: Your content will directly influence how thousands approach agingGrowth: We're scaling fast. Grow with us or grow beyond us – we'll support bothLearning: Work with founders who approach marketing scientificallyCulture: We celebrate experiments (even failed ones) over perfect plans
Job Title
Creative Strategist - D2C