Role Overview:We are seeking a dynamic, detail-oriented, and collaborative Senior Executive – Marketing and Activations to join our growing marketing team. This role will play a crucial part in managing and executing operational aspects of brand & marketing, with a focus on exhibitions, social media coordination, budget management, Brand merchandise, sales collaterals, and vendor management. You’ll work cross-functionally with R&D, packaging, sales, HR and finance teams to ensure seamless execution and alignment with the brand’s strategic goals. Key Responsibilities:1. Exhibitions & Trade ShowsManage all administrative and logistical deadlines for exhibitions and marketing events.Coordinate with cross-functional teams to gather product, branding, and technical information.Ensure timely delivery of collaterals, booth materials, and samples to event locations.Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC, in coordination with the sales and CRM teams.2. Social Media CoordinationAct as the liaison between the company and the external social media agency.Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.Oversee planning, scheduling, and execution of social media content to ensure brand consistency.3. Marketing Budget & FinanceTrack all marketing expenses and ensure adherence to allocated budgets.Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.Maintain updated records and reports on campaign spends and cost effectiveness.4. Sales Collateral ManagementDrive the creation, review, and distribution of brochures, presentations, and product sheets.Coordinate with design agencies, internal teams, and printers for timely execution.Maintain a repository of up-to-date marketing assets for the sales team.5. Vendor ManagementIdentify and evaluate vendors in key markets for printing, branding, gifting, and events.Negotiate terms and ensure quality and timeliness of deliverables.Maintain a database of approved vendors with rate cards and service histories.6. Brand Identity ImplementationEnsure consistent implementation of the brand identity across all touchpoints and materials.Review physical and digital branding at office premises, packaging, events, and collaterals.Work with marketing leadership to audit and improve brand consistency.7. Merchandise & GiftingManage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.8. Lead Monitoring & Coordination· Monitor and track incoming enquiries generated through social media, website, and digital campaigns.· Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.Qualifications & Skills:· Bachelor’s degree in Marketing, Business Administration, or related field. MBA is a plus.· 2-4 years of experience in marketing operations, branding or coordination.· Industry background – preferably FMCG or marketing/creative agency background with experience in managing BTL activities. · Strong project management and multitasking skills.· Excellent written and verbal communication skills.· Sharp eye for detail and good design sensibility to ensure brand consistency across collaterals.· Experience in working with agencies, vendors, and internal stakeholders.· Highly organized, proactive, and driven to deliver results under tight timelines.
Job Title
Senior Executive - Marketing & Activations