Job Title

Assistant Manager – Digital Experience (Website)Key Responsibilities:Website Management & Updates- Oversee daily site operations including product listing updates, banner changes, UX enhancements. - Coordinate with development team to ensure timely deployment of new features and bug fixes.Product Experience Optimization- Work with design and UX teams to improve customer journey, navigation, and page-level content (PDP, PLP). - Collaborate with content and SEO teams to ensure on-page elements like Meta titles, H1s, and descriptions are optimized.Data & Performance Tracking- Use Google Analytics, GA4, and heatmaps (Hotjar/Clarity) to monitor website traffic and performance. - Track key KPIs like bounce rate, session duration, conversion rate, cart abandonment, and propose action plans.Project Coordination & Feature Rollouts- Act as a bridge between the tech and business teams during feature development sprints. - Maintain task trackers to ensure timely delivery and issue resolution.Campaign & Merchandising Support- Support execution of new campaigns, seasonal refreshes, and collections - Coordinate landing pages, navigation tags, and homepage banners in sync with brand goals.Skills & Tools Required:- Strong understanding of ecommerce platforms (Shopify/Custom CMS) - Proficiency in Google Analytics (GA4), Google Tag Manager - Familiarity with Jira, Trello, or other project management tools - Working knowledge of UX/UI basics and tools like Figma or Adobe XD - Basic understanding of HTML/CSS is a plus - Strong communication and coordination skillsPerformance Metrics / KPIs:- Website uptime & speed optimization - % Reduction in bounce rate or cart abandonment - Conversion rate improvements - Timely execution of feature launches and campaigns - User experience feedback and QA accuracyPreferred Background:- Bachelor’s degree in Computer Science, Business, Marketing, or related field - Prior experience in ecommerce or D2C brand preferred - Detail-oriented with a passion for improving customer digital experiences