Job Title

Company DescriptionDigital Wolf is a dynamic team of innovative digital marketers committed to helping businesses succeed in the online space. Our mission is to provide customized digital marketing strategies using cutting-edge technology and a client-focused approach. We empower businesses to achieve their goals and thrive in an ever-evolving digital landscape. Join us to be part of a collaborative team driving impactful results.Role DescriptionWe are looking for a results-driven Meta Ads Expert with 2–3 years of hands-on experience in managing and optimizing Facebook and Instagram ad campaigns. The ideal candidate should be skilled in campaign strategy, performance optimization, and data analysis, with a strong understanding of lead generation and conversion-focused advertising.Key ResponsibilitiesPlan, execute, and manage Facebook & Instagram ad campaigns across multiple objectives (Leads, Traffic, Conversions, Awareness)Monitor, analyze, and optimize campaigns to improve ROI, CPL, CTR, and conversion ratesPerform audience research, A/B testing, creative testing, and budget optimizationAnalyze campaign performance and prepare regular performance reportsCoordinate with creative and content teams for ad copies, creatives, and landing page alignmentTrack and optimize funnels for lead generation and remarketing campaignsStay updated with Meta Ads policies, trends, and best practiceRequired Skills & Qualifications2–3 years of proven experience in Facebook & Instagram Ads (Meta Ads Manager)Strong understanding of campaign optimization and performance analysisHands-on experience with lead generation campaignsBasic working knowledge of MS Excel (reports, data tracking, analysis)Ability to analyze data and take actionable insightsGood communication and coordination skillsPreferred QualificationsExperience in the Education / Coaching / EdTech industryFamiliarity with CRM integration, pixel tracking, and conversion APIsExperience handling high-budget or high-volume campaigns