Skip to Main Content

Job Title


Performance Marketing


Company : SRV Media


Location : Ludhiana, Punjab


Created : 2025-12-19


Job Type : Full Time


Job Description

Role PurposeOwn paid growth for multiple brands across Google and Meta. You will be responsible for scaling revenue, improving ROAS, and turning ad accounts into predictable growth engines. This is not a “just run ads” role you will think in funnels, creatives, data, and business outcomes.Key ResponsibilitiesYou will plan, execute, and scale performance campaigns across:Google Search, Display, YouTube, Performance MaxMeta Ads (Lead Gen, Conversion, Catalog, Retargeting)Day-to-day work includes:Full-funnel campaign strategy: TOF, MOF, BOFBudget planning and scaling (daily, weekly, monthly)Keyword research, audience segmentation, and bid strategiesCreative strategy inputs: hooks, angles, formats, iterationsA/B testing of ads, landing pages, and audiencesConversion tracking setup and audits (GA4, GTM, Pixels, CAPI)Deep performance analysis: CPA, ROAS, LTV, CAC, drop-offsClient communication: insights, results, and next actionsCoordinating with design, copy, and account management teamsWhat We’re Looking ForYou must have:Strong hands-on experience with Google Ads & Meta AdsProven ability to scale budgets while maintaining or improving ROASClear understanding of performance funnels and attributionExperience working with e-commerce or lead-gen businessesComfort with numbers, dashboards, and experimentationAbility to explain results in simple business language