Designation: Manager - Content Marketing Area of Work : Client Servicing Total Years of Experience: 4-5 years Location: Mohali (Work from office) Key Responsibilities: 1.Content Marketing: - Develop and execute content marketing strategies that align with brand and business objectives. - Oversee content creation, including video, social media, blogs, and digital campaigns tailored for the music and entertainment industry. - Collaborate with internal teams and external agencies to produce high-quality, engaging content. - Analyse campaign performance and optimize strategies using data-driven insights. - Stay updated with industry trends and integrate them into content strategies. 2.Client Servicing & Relationship Management: - Act as the primary point of contact for key clients, ensuring their marketing needs are met effectively. - Develop customized marketing plans for clients to promote their music, events, or brand partnerships. - Coordinate between creative teams, digital strategists, and clients to ensure seamless execution of campaigns. - Provide regular reports and insights on campaign performance to clients, suggesting improvements where needed. - Maintain and grow long-term relationships with artists, labels, brands, and media partners. 3.Strategic Planning & Execution: - Work closely with senior leadership to shape and implement marketing strategies. - Identify opportunities for partnerships, collaborations, and sponsorships within the entertainment space. - Lead brainstorming sessions to generate innovative campaign ideas. - Manage budgets and allocate resources efficiently for maximum impact. Key Skills & Qualifications: - Proven experience (4-5 years) in content marketing, client servicing, or brand partnerships in the music, entertainment, or digital media industry. - Strong understanding of digital marketing, influencer marketing, and social media trends. - Exceptional communication, negotiation, and client-handling skills. - Ability to analyse data and make strategic decisions to enhance campaign effectiveness. - Experience in managing multiple clients and projects simultaneously. - Knowledge of content platforms (YouTube, Instagram, TikTok, Spotify, etc.) and digital advertising. - Passion for music, pop culture, and entertainment is a big plus. - Good knowledge of PPTs and excel sheets Preferred Industry : Music, Entertainment, Media, Digital Marketing, Content Marketing, Influencer Marketing
Job Title
Influencer Marketing Manager, Client Servicing