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Job Title


Circle Lead - ROMG


Company : Lenskart.com


Location : Pune, Maharashtra


Created : 2025-12-20


Job Type : Full Time


Job Description

Circle Lead – Rest of Maharashtra & Goa As Circle Lead, you will drive the performance and expansion of Lenskart’s retail business across Maharashtra (excluding Mumbai) and Goa.You will be responsible for leading a team of Area Managers, ensuring excellence in execution, driving profitable growth, and delivering the best-in-class customer experience across stores in your circle. This is a regional leadership role with P&L accountability and direct influence on customer satisfaction, team development, and retail excellence.Key Responsibilities1. Sales, Revenue Growth- Own Circle with a clear focus on topline growth, store profitability, and unit economics. - Drive same-store sales, conversion, ticket size, and repeat through strong in-store execution. - Build and deliver aggressive growth plans for mature and new stores, including ramp-up and market share expansion.2. Store Network Growth & Execution Excellence- Lead new store launches, relocations, and refurbishments, ensuring faster break-even and productivity. - Deliver 50%+ YoY growth through sharp micro-market planning and disciplined execution. - Ensure consistent SOP adherence across stores, with a strong focus on selling processes and store readiness.3. In-Store Customer Experience & NPS Leadership- Own end-to-end in-store experience and consistently deliver best-in-class NPS. - Drive customer-first behaviour through regular store walks, audits, and real-time feedback loops. - Ensure high standards of service quality, grooming, hygiene, and selling etiquette across all stores.4. Store Productivity, Inventory & Cost Control- Maximize revenue per store and per staff member through optimal staffing and scheduling. - Drive tight inventory discipline to reduce pilferage, returns, and stock ageing. - Manage store-level costs while protecting customer experience and frontline selling bandwidth.5. Team Leadership, Capability & Performance Culture- Lead, coach, and develop Area Managers, Store Managers, and frontline teams. - Build a high-ownership, high-performance culture with clear goals, accountability, and incentives. - Invest in continuous capability building across sales skills, customer handling, and leadership depth.6. Brand, Culture & Store Experience Standards- Act as a custodian of the Lenskart brand and culture on the ground. - Ensure every store reflects Lenskart’s premium yet accessible positioning. - Champion agility, experimentation, and execution excellence across the circle.7. Eye Test Quality & Selling Excellence- Ensure 100% compliance with eye testing accuracy and optical standards. - Partner with the Lenskart Academy to upskill optometrists and stylists on consultative selling and service excellence. - Elevate eye testing from a process to a trust-building, conversion-driving experience.