Responsibilities:- Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination - Conduct market analysis to identify suitable locations in alignment with business objectives - Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation - Collaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live date - Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency - Secure all necessary regulatory, compliance, and legal approvals for the projects - Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas - Gather feedback from employees and clients to refine operations and customer experience - Address bottlenecks in operational efficiency during the post-activation phase - Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers - Ensure events are aligned with the company’s strategic goals and deliver measurable resultsSkills:- Proven experience in activation or operations management, preferably in the financial services or retail sector - Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors - Strong analytical skills to evaluate location performance and market potential - Familiarity with financial products and advisory services is a plus
Job Title
BTL Marketing Manager