Job Title

job title: performance marketing / digital marketing specialist employment type: full-time mohali (on-site) shift: day shift experience required: minimum 45 years salary range: good hike notice period: immediate joiners preferred about the rolewe are looking for a highly skilled, roi-driven performance marketing / digital marketing specialist with a proven track record in multi-country lead generation across the usa, uk, canada, australia, new zealand & dubai.this is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:healthcare support servicesremote staffing / dedicated remote professionalswebsite & mobile app developmentcybersecurity servicesseo & digital marketing servicesdigital content creationbonus (preferred): recruitment & staffing if you lack hands-on performance marketing + multi-country lead generation + upwork & sales navigator experience, this role is not suitable. core lead-generation responsibilities multi-vertical lead generation mandatoryproven expertise generating high-quality leads for:healthcare support servicesremote staffing / virtual assistantswebsite & mobile app developmentcybersecurity servicesseo, digital marketing & creative servicesdigital content creation(preferred) recruitment & staffing paid campaign managementgoogle ads (mandatory)search, display, discovery & videoremarketing / retargetingcustom intent & in-market targetingsmart bidding strategiesconversion & event trackingmeta ads (facebook / instagram)lead gen campaignsretargeting stackslookalike & interest audience testingdynamic creative optimizationlinkedin ads (preferred)lead gen ads & messaging adsinmail targetingb2b segmentation marketplace lead acquisition strongly mandatoryhands-on experience generating leads from:upwork (bidding, proposal strategy, conversions)fiverr (gig optimization & ranking)linkedin sales navigator (icp targeting & outreach) organic + automation channelsseo: technical, on-page, off-page, keyword strategy & competitor analysisemail marketing & automationsegmentation, personalization & cold outreachdeliverability optimizationautomated drip and nurture flowsretargeting & conversion funnels technical skill requirementsyou must be hands-on with:advertising & analyticsgoogle ads managermeta ads managerlinkedin campaign managerga4google tag manager (gtm)a/b testing & croconversion tracking (pixel/events/server-side preferred)utm strategylanding page & funnel optimizationhigh-converting landing pagesheatmapssplit testingfunnel performance & attributioncrm & automation toolshubspot / zoho / gohighlevelmailchimp / sendgrid / activecampaigninstantly / lemlist / apollo / smartleadzapier / make key responsibilitiesplan, execute & scale paid campaigns across google, meta & linkedingenerate qualified leads across multiple business verticalsbuild high-conversion landing pages & funnelsexecute full seo roadmapdesign & optimize automated email sequencesmonitor cpl, cpa, roas, cac, ltv & conversion ratemaintain consistency & predictability in lead flowcompetitor & keyword intelligence reportingdeliver weekly & monthly performance reportscollaborate with internal teams on lead targets & pipeline growth required skills & competenciesminimum 45 years in performance marketing & digital lead generationproven experience targeting us/uk/australia/nz/dubai marketsstrong portfolio of google & meta campaignsmandatory experience with upwork, fiverr & sales navigatorexcellent written & verbal communication in englishstrong analytical & data-driven decision-making capabilitiesdeep understanding of cold email kpis & deliverability metricsability to work independently on night shiftmust have a reliable wfh setuplink given apply now - Experience 4 - 5 Years No. of Openings 50 Education Graduate (Certificate/Diploma/Others) Role Digital Marketing Specialist Industry Type Media / Entertainment / Broadcasting Gender ( Male / Female ) Job Country India Type of Job Full Time Work Location Type Work from Office Face interview location TDI TAJ PLAZA, SCO 522, Sector 117, Sahibzada Ajit Singh Nagar,Punjab