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Job Title: Area Sales Manager – General Trade (GT) Department: Field Sales – General Trade Location: As per business requirement Employment Type: Permanent Experience: 5–8 Years About Zydus Wellness Zydus Wellness is a leading FMCG organization focused on health and wellness across nutrition, healthcare, and personal care categories. Since launching Sugar Free in 1988, the company has built iconic brands such as Complan, Glucon-D, Everyuth, and Nutralite . Serving over 50 million households , Zydus Wellness partners with 90,000+ dairy farmers and 2,000 MSMEs , with multiple manufacturing and co-packing facilities in India and overseas. Headquartered in Ahmedabad and Mumbai , the company is listed on BSE and NSE and operates across 25+ countries . Role Purpose The Area Sales Manager – General Trade will lead GT sales operations in the assigned territory, driving primary and secondary sales, distribution expansion, team productivity, and market execution for the Complan & Glucon-D portfolio , ensuring sustainable and profitable growth. Key Responsibilities Sales & Financial Performance Drive primary sales, secondary sales, and volume/value growth across GT channels Achieve monthly, quarterly, and annual sales targets Ensure profitable and sustainable business growth Distribution & Channel Management Appoint, manage, and develop Distributors / Super Stockists Drive numeric, weighted, and range distribution Ensure strong distributor hygiene: stock norms, ROI, and claims Market Execution & Visibility Ensure product availability, freshness, and visibility across outlets Drive execution of schemes, promotions, and trade programs Improve shelf share, brand presence, and SKU penetration Team Leadership Lead, coach, and develop Sales Officers / Sales Executives Monitor beat plans, coverage, strike rate, and productivity Conduct regular market working and performance reviews Business Development & Growth Initiatives Drive new outlet additions and market expansion Strengthen relationships with key wholesalers and retailers Track competitor activity, pricing, and trade practices Reporting & Administration Prepare territory sales plans, forecasts, and review decks Monitor scheme ROI, distributor performance, and market KPIs Ensure accurate reporting through SFA and internal systems Key Stakeholders Branch Head / Zonal Sales Manager Sales Officers & Frontline Team Distributors & Super Stockists Supply Chain & Commercial Teams HR Business Partner Educational Qualification Graduate (MBA preferred) Experience & Skill Requirements 5–8 years of FMCG General Trade sales experience Minimum 2–3 years in a team-handling role Experience in Food / Beverage / Nutrition / OTC categories preferred Strong understanding of distribution management and GT execution Hands-on exposure to Sales Force Automation (SFA) Proven ability to manage distributors and drive ROI Behavioral Competencies Strong leadership and people development skills Result-driven with high ownership mindset Analytical, market-aware, and execution-focused Strong negotiation and relationship management ability Excellent communication and presentation skills