Job Title

Role OverviewWe are looking for an experienced Media Buying professional with strong expertise in TV and Digital media buying, vendor negotiations, inventory management, and campaign performance evaluation. The role requires hands-on ownership of end-to-end buying operations, client communication, and delivery of cost-efficient, high-impact media solutions for large brand accounts.Key ResponsibilitiesMedia Buying & NegotiationPlan, negotiate, and execute TV and Digital media buys across channels and platforms.Manage inventory, rate negotiations, spot positions, sponsorships, and impact properties.Evaluate deals against brand objectives, target audience, and cost benchmarks.Set and ensure execution of buying benchmarks across campaigns.Campaign Execution & OptimizationHandle end-to-end campaign execution from planning and scheduling to release orders and post-campaign analysis.Track BARC pre vs post data, CPRP, GRPs, and overall campaign effectiveness.Conduct channel and program optimization to maximize ROI and visibility.Manage planned vs actual consumption, make-goods, and post logs.Reporting & AnalysisPrepare weekly and monthly performance reports, including deal recon and spend tracking.Analyze top programs, channel trends, and campaign-level performance metrics.Provide data-backed buying rationale and performance explanations to clients.Client & Stakeholder ManagementManage end-to-end client communication, including approvals, clarifications, and campaign updates.Coordinate with media vendors, publishers, and internal teams to ensure smooth execution.Support client meetings with insights on buying strategy, performance, and optimization opportunities.Handle sponsorship discussions and media integrations in alignment with brand goals.Operational ExcellenceMaintain impact property trackers, booking status sheets, and reconciliation trackers.Ensure timely release orders, billing coordination, and deal closures.Manage multiple campaigns and timelines while maintaining high attention to detail.Clients & Categories ExposureExperience handling large FMCG and multi-category brandsExposure to clients such as Mondelez, Polycab, LIC, HPCL, consumer durables, and retail brandsSkills & CompetenciesStrong media negotiation and buying expertiseDeep understanding of TV buying metrics (BARC, CPRP, GRPs)Inventory and deal managementAnalytical mindset with strong reporting skillsExcellent client servicing and stakeholder managementAbility to work under pressure and manage multiple campaignsStrong proficiency in MS Excel and PowerPointPreferred BackgroundExperience in network agencies (GroupM / Wavemaker / large media agencies)Hands-on exposure to TV, Radio, and Digital buyingBachelor’s degree in Management, Commerce, or related field